Registre, conserve, consulte y difunda la producción de conocimiento académico y científico de la Red Summa Education. Acceso abierto, respeto al derecho de autor y autoarchivo como metodología de registro.
Resultados para "Interna" · 140 coincidencias
The objective is to analyze from ethics, morality, codes of ethics, Environmental Management Systems, Corporate Social Responsibility, self-regulation, advertising regulation and co-regulation, how these parameters can …
Customer satisfaction is a field widely researched in marketing for its influence on the success of companies, but it is also a challenge for e-retailers who must understand and manage the user experience, as well as th…
The aim was to systematize the pedagogical strategy of training and evaluation of research, oriented to undergraduate students linked to a virtual seedbed, which leads to academic-scientific communication and disseminat…
The purpose of this work is to reconstruct the administrative management of the owners (shopkeepers) of MSMEs (neighborhood shops), in the sector of the retail market in Colombia. A qualitative methodology based on part…
The objective of this research is to know the perceptions of Colombian entrepreneurs (specifically, from the city of Barranquilla), about the impact that the use of social networks for the promotion and commercializatio…
This research aims to analyse the implementation of gamification strategies in the knowledge management model at the organisational level. As a methodology, a literature review was conducted by analysing the identificat…
This study analyses the use of gamification as a strategy in the organisational communication process. A systematised literature review of 50 articles on the use of gamified strategies and organisational management was …
Participación del docente investigador Ivon Dayann Gil Pedreros en el evento "Congreso universitario internacional sobre la comunicación en la profesión y la universidad de hoy:Contenidos, investigación, innovación y do…
Participación del docente investigador Alfredo Guzmán Rincón en el evento "Congreso universitario internacional sobre la comunicación en la profesión y la universidad de hoy:Contenidos, investigación, innovación y docen…
Participación del docente investigador Alfredo Guzmán Rincón en el evento "Congreso universitario internacional sobre la comunicación en la profesión y la universidad de hoy:Contenidos, investigación, innovación y docen…
The trade and technological war initiated in 2018 between China and the United States has increased interest in the possible hegemonic succession. In this paper, starting from the concept of interstate hegemony, a compa…
With the birth of the People's Republic of China and its progressive insertion into commercial and financial globalization since the 1980s, the Asian country has become the world's most important economic power alongsid…
The Corruption Perceptions Index 2021 places Colombia among the worst coun- tries in the management of public resources worldwide, a situation that has been repeated over the last ten years, suggesting that public polic…
The study of the effects of university dropout has focused on the student, requiring attention to Higher Education Institutions (HEI). This work aims to model the effects of dropout on teaching and research as substanti…
The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this realit…
The aim of this article was to identify the online information-seeking behaviours of young Spaniards during the COVID-19 pandemic, and the impact of these behaviours on self-care behaviours. A quantitative cross-section…
Participación del docente investigador Alfredo Guzmán Rincón en el evento "II Coloquio Internacional de Innovación y Administración de Empresas", espacio académico orientado al intercambio de conocimientos, experiencias…
Participación del docente investigador Alfredo Guzmán Rincón en el evento "II Congreso Internacional Comunicación y Redes Sociales de la Sociedad de la Información", espacio académico orientado al intercambio de conocim…
Participación del docente investigador Alfredo Guzmán Rincón en el evento "I Congreso Internacional Formación, Tecnología y Competencias digitales en la Educación", espacio académico orientado al intercambio de conocimi…
Participación del docente investigador Alfredo Guzmán Rincón en el evento "I Simposio Internacional: Universidad y Ecosistema de la Industria Creativa y Cultural", espacio académico orientado al intercambio de conocimie…