📚 Repositorio Minerva · Red Summa Education
RedCol MinCiencias · OAI-PMH · Acceso institucional

Repositorio Minerva

Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Red Summa Education. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.

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11 productos con la palabra clave "Model"

GNC Artículos Scopus o WoS · 2025

Social identity and brand community identification; Influence on eWOM intention in a sports brand

Suelen Emilia Castiblanco Moreno

In this article, the relationship between Brand Community Identification (BCI) and positive electronic Word of Mouth (eWOM) is analyzed, considering Social Identity (SI) as an explanatory variable. The sports brand CrossFit is used as a ca…

GNC Artículos Scopus o WoS · 2024

Models of brand equity. A systematic and critical review

María Margarita Gutiérrez Gutiérrez

Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionality, and valuation bas…

GNC Artículos Scopus o WoS · 2024

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

María Margarita Gutiérrez Gutiérrez

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to consumers. The prese…

GNC Artículos Scopus o WoS · 2024

Alternative Grit Models: Explorations Into the Psychometric Properties of Grit-S and Academic Performance

Alfredo Guzmán Rincón

Grit, entendido como la pasión por alcanzar metas de largo plazo, ha sido concebido como un constructo bidimensional (consistencia de interés y la perseverancia del esfuerzo). El constructo es popular por su fácil medición y por su relació…

GNC Artículos Scopus o WoS · 2022

Despojo de tierras en Colombia: el rostro infame de la reprimarización económica: Al encuentro de las causas estructurales de la expoliación

William Moreno López

Less known than the expropriation of land, perpetrated by paramilitaries in Colombia since the end of the previous century, are the causal relationships underlying this phenomenon; In the perspective of contributing to the discussion in or…

GNC Artículos Scopus o WoS · 2022

Efectos de la deserción en la educación superior: estudio prospectivo desde un enfoque sistémico

Alfredo Guzmán Rincón

The study of the effects of university dropout has focused on the student, requiring attention to Higher Education Institutions (HEI). This work aims to model the effects of dropout on teaching and research as substantive functions for Col…

GNC Artículos Scopus o WoS · 2022

Disinformation in Social Networks and Bots: Simulated Scenarios of Its Spread from System Dynamics

Alfredo Guzmán Rincón

Social networks have become the scenario with the greatest potential for the circulation of disinformation, hence there is a growing interest in understanding how this type of information is spread, especially in relation to the mechanisms…

GNC Artículos Scopus o WoS · 2022

Difference in academic-scientific productivity from a gender perspective after COVID-19 using a simulation model

Alfredo Guzmán Rincón

El objetivo de este artículo es simular la productividad académico-científica en cuanto a artículos sometidos y publicados, ejecución de proyectos de investigación y procesos editoriales se refiere, desde la perspectiva de género tras la C…

GNC Artículos Scopus o WoS · 2022

Comparative analysis of dropout and student permanence in rural higher education

Alfredo Guzmán Rincón

The growing dropout and low permanence of rural students in higher education has become a central problem in the education system, both affecting the quality conditions of training programmes and preventing the materialisation of the benef…

GNC Artículos Scopus o WoS · 2021

Disinformation propagation in social networks as a diplomacy strategy: analysis from system dynamics

Alfredo Guzmán Rincón

Disinformation on social media has positioned itself as a strategy of diplomacy to intervene in the decisions of sovereign states through the use of fake news, misleading content, hate speech and deliberate falsehoods, information errors, …

GNC Artículos Scopus o WoS · 2021

Conceptual Model for Assessment in STEM Subjects in Higher Education

Alfredo Guzmán Rincón

Learning outcomes have been incorporated into multiple assessment systems to evaluate the level of student academic achievement. In this context, the objective of this article was defined as conceptually modeling the assessment of student …