Nube de palabras clave de los productos avalados (tamaño según frecuencia).
6 productos con la palabra clave "Social media"
In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…
This study examines how traditional restaurants on the Colombian Atlantic coast employ visual communication strategies on social media platforms to represent gastronomic heritage within contemporary visual culture. Grounded in a visual art…
In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…
Today, market conditions have made airlines adapt their strategic digital marketing actions, thereby creating a better two-way communication channel that improves interconnection with users, obtaining adequate recognition and brand positio…
As a result of the constant technological evolution, the current communication strategies and plans of the museums must constantly adapt their objectives since at present they cannot only be an informative channel. Today, museum ́s social …