This study examines how traditional restaurants on the Colombian Atlantic coast employ visual communication strategies on social media platforms to represent gastronomic heritage within contemporary visual culture. Grounded in a visual arts perspective, the research focuses on visual storytelling, aesthetic composition, and digital narratives as mechanisms through which cultural identity and authenticity are constructed and communicated. Using a mixed-methods approach, the study analyses the presence, interaction patterns, and visual formats adopted by restaurants across different platforms, highlighting both communicative practices and technological limitations. The findings reveal a predominance of static visual content and limited innovation, underscoring the need to strengthen visually driven narratives that contribute to both cultural representation and competitive positioning.
| Código institucional | PROD-2026-0416 |
| ISSN | 2695-9631 |
| Revista | VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual |
| Indexación | SJR · A1 |
| Idioma | EN |
| URL oficial | https://visualreview.net/revVISUAL/article/view/6035 ↗ |
| Licencia | CC-BY-ND OPEN ACCESS |
| Grupo(s) | Sinergia digit@l (COL0151911) |
| Línea de investigación | Marketing Digital, Analítica y Comportamiento del Consumidor |
| Programa | Administración y Dirección de Empresas |
| Área OCDE | Ciencias Sociales · Economía y negocios |
| URI Minerva | https://sgi.redsummaeducation.education/minerva/item/417 |
Catalina Rocío Vega, Camilo Mauricio Grillo Torres, Franklin Cordova Buiza (2026). Visual Storytelling And Gastronomic Heritage: Digital Narratives of Traditional Caribbean Restaurants on Social Media. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual. https://sgi.redsummaeducation.education/minerva/item/417
@article{CatalinaRocoVega2026,
title = {Visual Storytelling And Gastronomic Heritage: Digital Narratives of Traditional Caribbean Restaurants on Social Media},
author = {Catalina Rocío Vega and Camilo Mauricio Grillo Torres and Franklin Cordova Buiza},
year = {2026},
journal = {VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual},
issn = {2695-9631},
url = {https://sgi.redsummaeducation.education/minerva/item/417}
}