Artículos, libros, capítulos, patentes y desarrollo tecnológico.
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La innovación consistió en el diseño, documentación e implementación de un proceso integral para fortalecer la presencia digital, la autonomía web, la accesibilidad, el rendimiento, el posicionamiento SEO y el marketing social de la Fundac…
Esta investigación, se centra en el análisis semiótico de la identidad visual proyectada a través de la historia, evolución, significación, simbolismo y rebranding de los logosímbolos que ha tenido la empresa colombiana de petróleos Ecopet…
Associativity emerges as an opportunity to strengthen competitive business models and overcome barriers such as business deficiencies, economic crises, and the impacts of globalization. Despite governmental and private efforts, its adoptio…
En Colombia, las micro, pequeñas y medianas empresas representan cerca de 80% del total de empresas, desempeñando un papel fundamental en la generación de empleo y teniendo un impacto significativo en la economía y sociedad. A pesar de su …
Introduction: In the sports industry, brand loyalty is essential for the success and sustainability of organisations. This article reviews the complexities of its construction, highlighting the influential variables and strategies adopted …
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced signi…
Organizational self-diagnosis is defined as a complete evaluation of the areas that affect the achievement of goals within an organization; a case study is applied to a SME in the gastronomic sector. The study aims to verify and explain th…
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…
This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a descriptive case study…
This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a descriptive case study…
This study determined and compared the career perceptions of Tourism and Hospitality undergraduate students, before and during the COVID-19 pandemic, in an emerging economy country, the approach is mixed methods and simple purposive random…
Las actitudes hacia la investigación son un eje central del desarrollo de competencias investigativas y representan un campo emergente de estudio. El objetivo de este artículo es identificar los componentes de las actitudes hacia la invest…
The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this reality, this work propose…
El objetivo del presente artículo fue identificar qué comportamientos de búsqueda de información online mostraron los jóvenes españoles durante la pandemia por COVID-19, y la incidencia de estos en los comportamientos de autocuidado. Para …