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The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this reality, this work proposes to offer guidelines that allow qualifying the use of social networks as an element for com- petitiveness in the market; In this perspective, the investigative process studies the implementation of marketing strategies through different social networks in ten accredited universities, to evaluate the incidence of content on its users and, based on the analysis, formulate recommendations towards its optimization.
| Código institucional | PROD-2026-0624 |
| DOI | 10.37467/revvisual.v9.3587 ↗ |
| ISSN | 2695-9631 |
| Revista | VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual |
| Indexación | SJR · A2 |
| Idioma | ES |
| URL oficial | https://visualcompublications.es/revVISUAL/article/view/3587 ↗ |
| Licencia | CC-BY-NC-SA OPEN ACCESS |
| Grupo(s) | Sinergia digit@l (COL0151911) |
| Línea de investigación | Marketing Digital, Analítica y Comportamiento del Consumidor |
| Programa | Administración y Dirección de Empresas |
| Área OCDE | Ciencias Sociales · Economía y negocios |
| URI Minerva | https://sgi.redsummaeducation.education/minerva/item/625 |
Camilo Mauricio Grillo Torres, William Moreno López (2022). Importancia del marketing digital en universidades colombianas con calidad acreditada :Aportes para la cualificación de su uso. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual. https://doi.org/10.37467/revvisual.v9.3587
@article{CamiloMauricioGrilloTorres2022,
title = {Importancia del marketing digital en universidades colombianas con calidad acreditada :Aportes para la cualificación de su uso},
author = {Camilo Mauricio Grillo Torres and William Moreno López},
year = {2022},
journal = {VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual},
issn = {2695-9631},
doi = {10.37467/revvisual.v9.3587},
url = {https://sgi.redsummaeducation.education/minerva/item/625}
}