Registre, conserve, consulte y difunda la producción de conocimiento académico y científico de la Red Summa Education. Acceso abierto, respeto al derecho de autor y autoarchivo como metodología de registro.
This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a descriptive case study, an organizational diagnostic tool validated by a focus group of experts was employed. The areas evaluated included strategy, finance, marketing, operations, and human resources management. The results indicate excellent performance in the financial area (88%) and satisfactory operational management (85%), while marketing showed the lowest score (70%), highlighting the need for better market segmentation and more effective promotional strategies. The primary conclusion suggests that, despite the company’s strong financial and operational management, it must prioritize the restructuring of the marketing area to ensure sustained growth. This organizational diagnosis provides a comprehensive view of the company’s current state and offers key recommendations that could serve as a reference for other small companies in the automotive sector.
| Código institucional | PROD-2026-0627 |
| ISSN | 2422-2151 |
| Revista | In Vestigium Ire |
| Idioma | ES |
| URL oficial | https://revistas.santototunja.edu.co/index.php/ivestigium/search ↗ |
| Licencia | CC-BY-NC-SA OPEN ACCESS |
| Grupo(s) | Sinergia digit@l (COL0151911) |
| Línea de investigación | Dirección Estratégica y Sostenibilidad Empresarial |
| Programa | Administración y Dirección de Empresas |
| Área OCDE | Ciencias Sociales · Economía y negocios |
| URI Minerva | https://sgi.redsummaeducation.education/minerva/item/628 |
Camilo Mauricio Grillo Torres, Claudia Patricia Gomez Espinosa, Catalina Rocio Vega, Daniel Alfredo Ramírez Zarama (2023). Estudio Organizacional De Škoda Experts: Un Análisis De Diagnóstico Empresarial Aplicado A Un Taller Automotriz.. In Vestigium Ire. https://sgi.redsummaeducation.education/minerva/item/628
@article{CamiloMauricioGrilloTorres2023,
title = {Estudio Organizacional De Škoda Experts: Un Análisis De Diagnóstico Empresarial Aplicado A Un Taller Automotriz.},
author = {Camilo Mauricio Grillo Torres and Claudia Patricia Gomez Espinosa and Catalina Rocio Vega and Daniel Alfredo Ramírez Zarama},
year = {2023},
journal = {In Vestigium Ire},
issn = {2422-2151},
url = {https://sgi.redsummaeducation.education/minerva/item/628}
}