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Artículos, libros, capítulos, patentes y desarrollo tecnológico.
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E-commerce has rapidly evolved into a dominant force in Latin American markets, reshaping how young consumers engage with digital platforms. Despite this growth, empirical models explaining repurchase intention remain limited and theoretic…
Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft experiences that reson…
Introducción: Las revisiones paraguas sintetizan grandes volúmenes de la evidencia disponible en publicaciones en ciencias sociales. No obstante, es una metodología cualitativa de la revisión de literatura para las ciencias de la salud y p…
The study explores strategies to effectively promote sustainable products to Generation Z by examining the emotional impact of audiovisual stimuli. Through a mixed-methods approach, FaceReader software captured microexpressions, while open…
This umbrella review aimed to synthesize variables that explain dropout among students in preschool, primary, secondary, and high school education. The study focused on peer-reviewed articles indexed in SCOPUS, Web of Science, and ERIC, id…
Introduction: The fruit sector in Latin America and the Caribbean (LAC) has experienced significant growth, positioning itself as a key player in international markets. This has intensified the need to optimize logistics and management wit…
In this article, the relationship between Brand Community Identification (BCI) and positive electronic Word of Mouth (eWOM) is analyzed, considering Social Identity (SI) as an explanatory variable. The sports brand CrossFit is used as a ca…
Identifying Ultimate Beneficial Owners (UBOs) in complex corporate structures is critical for financial transparency and preventing economic crimes. Recursive cycles in ownership networks exacerbate this challenge by increasing computation…
The tourism sector, in its ongoing pursuit of more responsible and sustainable development models, has identified the smart destination framework as an optimal paradigm for integrating innovation, technology, and sustainability. Within thi…
Bioplastics are gaining attention as sustainable alternatives to conventional plastics. This study examines public perception and willingness to adopt bioplastics in Bogotá through surveys of 127 participants. Findings show strong support—…
Introduction:This article addresses the lack of analytical tools for evaluating teacher performance in Learning Management Systems such as Moodle, despite their ability to monitor student progress.Methodology:It …
Introduction: This study recognizes different theoretical conceptualization postulates on market propensities, experiences and trends, identifying the transformation of decision making in entrepreneurship. Methodology: Scenario analysis, t…
Objective:This study analyses sustainable organizational management in Colombia, focusing on how economic policies influence corporate sustainability practices. The objective is to evaluate the impact of economic policies on the adoption o…
Objective: This study explores how financial and marketing strategies empower entrepreneurs to achieve sustainable business success in challenging contexts. Theoretical Framework: The research builds upon theories of strategic marketing, f…
Introduction: Human civilization has been built upon the uncontrolled exploitation of natural resources, creating a process of collision with the natural world, making the idea of sustainable development almost a utopia. Methodology: From …
Introduction: Digital narratives have become a crucial tool for e-commerce in the last decade, influencing consumer perceptions and decisions by creating deep emotional bonds and conveying the brand's value proposition and identity. Method…
Introduction: Empowering rural women is essential to overcome barriers in their context. This study identifies the key variables and characteristics that influence their empowerment within agriculture. Methodology: The existing literature …
Internal armed conflict in Colombia left communities facing gaps in infrastructure, basic services, and economic opportunities. In this context, entrepreneurship training emerged as a promising strategy for the reconstruction and social re…
Governments promote postgraduate education to enhance professional competitiveness, improve employment opportunities, secure decent wages, and elevate the quality of life. This type of education not only benefits individuals but also drive…
Introduction: China's economic growth has slowed in the last decade and faces challenges such as demographics, the real estate crisis, and international tensions. Xi Jinping's strategy focuses on the "New Productive Forces" to promote "hig…