Artículos, libros, capítulos, patentes y desarrollo tecnológico.
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E-commerce has rapidly evolved into a dominant force in Latin American markets, reshaping how young consumers engage with digital platforms. Despite this growth, empirical models explaining repurchase intention remain limited and theoretic…
Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft experiences that reson…
The study explores strategies to effectively promote sustainable products to Generation Z by examining the emotional impact of audiovisual stimuli. Through a mixed-methods approach, FaceReader software captured microexpressions, while open…
Libro de investigación titulado "Social Commitment In The Prevention Of Burnout Among Coffee Growers" elaborado por Cristian Camilo Osorio Ordoñez, que recoge los resultados de un proceso investigativo riguroso y aporta conocimiento en su …
Capitulo de libro resultado de investigación titulado "Benefits Of Using Social Network X In The Effectiveness Of The Food Bank Of The Foundations Affiliated With The Bogotá Food Bank" recoge los resultados de un proceso investigativo rigu…
Automated machine learning, known as AutoML, is a process that utilizes automated techniques and algorithms to develop machine learning models. This encompasses feature selection and preprocessing, algorithm selection, hyperparameter optim…
Libro de investigación titulado "Education and inequality: differential economic returns in Colombian cities" elaborado por Dustin Tahisin Gómez Rodríguez, que recoge los resultados de un proceso investigativo riguroso y aporta conocimient…
This umbrella review aimed to synthesize variables that explain dropout among students in preschool, primary, secondary, and high school education. The study focused on peer-reviewed articles indexed in SCOPUS, Web of Science, and ERIC, id…
In this article, the relationship between Brand Community Identification (BCI) and positive electronic Word of Mouth (eWOM) is analyzed, considering Social Identity (SI) as an explanatory variable. The sports brand CrossFit is used as a ca…
Identifying Ultimate Beneficial Owners (UBOs) in complex corporate structures is critical for financial transparency and preventing economic crimes. Recursive cycles in ownership networks exacerbate this challenge by increasing computation…
The tourism sector, in its ongoing pursuit of more responsible and sustainable development models, has identified the smart destination framework as an optimal paradigm for integrating innovation, technology, and sustainability. Within thi…
Bioplastics are gaining attention as sustainable alternatives to conventional plastics. This study examines public perception and willingness to adopt bioplastics in Bogotá through surveys of 127 participants. Findings show strong support—…
Objective: This study explores how financial and marketing strategies empower entrepreneurs to achieve sustainable business success in challenging contexts. Theoretical Framework: The research builds upon theories of strategic marketing, f…
Introduction: China's economic growth has slowed in the last decade and faces challenges such as demographics, the real estate crisis, and international tensions. Xi Jinping's strategy focuses on the "New Productive Forces" to promote "hig…