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Resultados para "Digital" · 25 coincidencias
Spain is a leading destination for migrants within the European Union, particularly from Latin America due to shared language and cultural proximity. The growth of the Latin American population has fostered the rise of …
In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute bet…
E-commerce has rapidly evolved into a dominant force in Latin American markets, reshaping how young consumers engage with digital platforms. Despite this growth, empirical models explaining repurchase intention remain l…
Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft ex…
Introduction:This article addresses the lack of analytical tools for evaluating teacher performance in Learning Management Systems such as Moodle, despite their ability to monitor student progre…
Objective: This study explores how financial and marketing strategies empower entrepreneurs to achieve sustainable business success in challenging contexts. Theoretical Framework: The research builds upon theories of st…
Introduction: Digital narratives have become a crucial tool for e-commerce in the last decade, influencing consumer perceptions and decisions by creating deep emotional bonds and conveying the brand's value proposition …
This article examines the evolution of internal marketing over the past decade, highlighting its digital transformation and growing significance in talent management. For this purpose, a bibliometric and thematic analys…
In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispu…
Water degradation is a critical challenge for agricultural sustainability, particularly for small-scale farmers in South America who rely on local water resources. This article presents the results of a scoping review o…
The digital divide is a multidimensional phenomenon that significantly affects access, learning, and retention in higher education. This study aimed to simulate the effects of digital inequality on student dropout rates…
The implementation of digital government policy is a global phenomenon and the incorporation of the government-to-government (G2G) approach has resulted in several benefits. However, there is still a lack of understandi…
This study analyses the role of educators in the field of non-formal education, focusing on the importance of their skills and expertise for continuous professional development. A quantitative approach was adopted, with…
Introduction:In the current digital age, artificial intelligence (AI) is crucial for advancing sustainable supply chains by addressing inefficiencies and reducing carbon emissions from growing ener…
Introduction:The present article analyzes the profitability-risk relationship in the financial industry of Latin America, examining traditional banking sector entities as well as digital or Fintech entities. Th…
Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and …
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The fin…
The digital government policy aims to improve the efficiency, transparency, and quality of the services provided by the state. Research on this policy has been conducted from the perspective of the interaction between t…
The teaching-learning process has been permeated by technological expressions that allow revealing trends in the forms of relationship between teachers and students; through the use of audiovisual resources inside and o…
The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this realit…