Artículos, libros, capítulos, patentes y desarrollo tecnológico.
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Governments promote postgraduate education to maximize benefits such as the acquisition of knowledge and skills that enhance employability, job stability, and professional salaries, resulting in a better quality of life. Postgradua…
Feminist foreign policy is analyzed in the speeches published on two international conflicts in some government accounts of Colombia, Spain, Argentina, and El Salvador. To do so, a statistical analysis of the discourse and categorization o…
Introduction: The 4.0 revolution and the growing use of technologies such as artificial intelligence are transforming employment models and labor relations, generating greater demands and workloads that impact concentra…
Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and services. However, S…
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced signi…
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced signi…
Organizational self-diagnosis is defined as a complete evaluation of the areas that affect the achievement of goals within an organization; a case study is applied to a SME in the gastronomic sector. The study aims to verify and explain th…
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…
This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outlined by Maslow and Ma…
En Colombia, los docentes-investigadores han integrado tecnologías de la información y la comunicación (TIC) y herramientas de inteligencia artificial (IA) como ChatGPT y ChatPDF, que han transformado la forma en que se imparte la educació…
Higher education institutions have focused their efforts on promoting research seedbeds as a strategy for formative research. In this regard, the impact of such a strategy remains unknown due to the lack of models that enable its evaluatio…
Grit, entendido como la pasión por alcanzar metas de largo plazo, ha sido concebido como un constructo bidimensional (consistencia de interés y la perseverancia del esfuerzo). El constructo es popular por su fácil medición y por su relació…
Education can be seen as a driver for social development because people with a higher level of education can access a better income and a better quality of life. The Colombian state has proclaimed various public policies that guarantee thi…
Background: Dropout in higher education is a socio-educational phenomenon that has the scope to limit the benefits of education as well as to widen social disparities. For this reason, governments have implemented various public policies f…
Brand loyalty is one of the main objectives of marketing, due to its impact on the sustainability of organisations; however, the explanation of how this type of loyalty is built in the sports industry is complex, due to the way it is organ…
Disinformation is spread to manipulate public opinion for malicious purposes. Mathematical modeling was used to examine and optimize several strategies for combating disinformation—content moderation, education, and counter-campaigns. We i…
Introduction: In the context of higher education, the student experience (SX) has an important impact on student satisfaction and the perceived value of the training service received. For these reasons, higher education institutions (HEIs)…
Research regarding university management from the field of marketing has been increasing, as well as the differential strategies designed by universities to attract and retain both students and teachers. One of them is obtaining high-quali…
This paper presents an analysis of the training of public accounting students in Colombia in the teaching of international accounting, with the aim of diagnosing and analysing the methodologies applied in the foundation and contextualisati…
This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a descriptive case study…