Artículos, libros, capítulos, patentes y desarrollo tecnológico.
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The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this reality, this work propose…
El objetivo del presente artículo fue identificar qué comportamientos de búsqueda de información online mostraron los jóvenes españoles durante la pandemia por COVID-19, y la incidencia de estos en los comportamientos de autocuidado. Para …
This research focuses on reconstructing the management for change that leads the management of the family farm "Los Cedros". This objective is developed using qualitative approaches from the research methodology: case study, supported by t…
Actualmente, el uso de la gamificación se presenta como una estrategia en diversos contex- tos incluyendo el entorno organizacional. De acuerdo con lo anterior, el objetivo principal de la presente investigación es analizar la implementaci…
Less known than the expropriation of land, perpetrated by paramilitaries in Colombia since the end of the previous century, are the causal relationships underlying this phenomenon; In the perspective of contributing to the discussion in or…
This article was prepared based on the research carried out by the University of Applied and Environmental Sciences and the Colombian Olympic Committee, in which the state of governance and legitimacy of Colombian sports federations is det…
The difficulties experienced by students in the use of Learning Management Systems (LMS) can generate, among others, problems of adaptation to the virtual methodology. The work presented is based on the analysis of the main difficulties ex…
Colombia has experienced a strong demand from students from a wide variety of geographical locations and socioeconomic backgrounds who want access to higher education. To ensure the reception of all students, strategies have been developed…
In countries such as Colombia, the lack of coverage, geographical dispersion and the armed conflict have become obstacles that prevent part of the population from accessing university, perpetuating inequalities, and vulnerability. The resu…
The objective is to analyze from ethics, morality, codes of ethics, Environmental Management Systems, Corporate Social Responsibility, self-regulation, advertising regulation and co-regulation, how these parameters can impact companies and…
Customer satisfaction is a field widely researched in marketing for its influence on the success of companies, but it is also a challenge for e-retailers who must understand and manage the user experience, as well as the changing trends in…
The aim was to systematize the pedagogical strategy of training and evaluation of research, oriented to undergraduate students linked to a virtual seedbed, which leads to academic-scientific communication and dissemination. A qualitative m…
The purpose of this work is to reconstruct the administrative management of the owners (shopkeepers) of MSMEs (neighborhood shops), in the sector of the retail market in Colombia. A qualitative methodology based on participatory action re-…
The objective of this research is to know the perceptions of Colombian entrepreneurs (specifically, from the city of Barranquilla), about the impact that the use of social networks for the promotion and commercialization of its products an…
This research aims to analyse the implementation of gamification strategies in the knowledge management model at the organisational level. As a methodology, a literature review was conducted by analysing the identification and transmission…
This study analyses the use of gamification as a strategy in the organisational communication process. A systematised literature review of 50 articles on the use of gamified strategies and organisational management was carried out, analysi…