Customer satisfaction is a field widely researched in marketing for its influence on the success of companies, but it is also a challenge for e-retailers who must understand and manage the user experience, as well as the changing trends in the buying behavior of their customers. This is why it is important to know what factors influence online shopping satisfaction or e-satisfaction and how to measure it. To achieve this objective, this research develops a structured literature review in which the main scales used in the e-retail sector are identified.
| Código institucional | PROD-2026-0182 |
| DOI | 10.37467/revvisual.v9.3642 ↗ |
| ISSN | 2695-9631 |
| Revista | VISUAL Review. International Visual Culture Review |
| Indexación | SJR · A1 |
| Idioma | ES |
| URL oficial | https://visualcompublications.es/revVISUAL/article/view/3642 ↗ |
| Licencia | CC-BY-NC-SA OPEN ACCESS |
| Grupo(s) | Sinergia digit@l (COL0151911) |
| Línea de investigación | Marketing Digital, Analítica y Comportamiento del Consumidor |
| Programa | Administración y Dirección de Empresas |
| Área OCDE | Ciencias Sociales |
| URI Minerva | https://sgi.redsummaeducation.education/minerva/item/183 |
Marelby Amado Mateus (2022). Predictores de la satisfacción de compra en E-Retail: Revisión estructurada de literatura. VISUAL Review. International Visual Culture Review. https://doi.org/10.37467/revvisual.v9.3642
@article{MarelbyAmadoMateus2022,
title = {Predictores de la satisfacción de compra en E-Retail: Revisión estructurada de literatura},
author = {Marelby Amado Mateus},
year = {2022},
journal = {VISUAL Review. International Visual Culture Review},
issn = {2695-9631},
doi = {10.37467/revvisual.v9.3642},
url = {https://sgi.redsummaeducation.education/minerva/item/183}
}