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This study analyses the use of gamification as a strategy in the organisational communication process. A systematised literature review of 50 articles on the use of gamified strategies and organisational management was carried out, analysing strategic, communication tactical communication, and operational communica- tion. The results show the contributions in the training and knowledge transfer processes, as well as in the interaction with external customers allowing co-cre- ation processes. In conclusion, gamification is identified as a practice that facili- tates both tactical and strategic communication at the organisational level.
| Código institucional | PROD-2026-0168 |
| DOI | 10.37467/revvisual.v9.3623 ↗ |
| ISSN | 2530-4666 |
| Revista | VISUAL Review. International Visual Culture Review |
| Indexación | SJR · A1 |
| Idioma | ES |
| URL oficial | https://visualcompublications.es/revVISUAL/article/view/3623 ↗ |
| Licencia | CC-BY-NC-SA OPEN ACCESS |
| Grupo(s) | Advanced Studies in Business & Economic Sciences (ABS-ES) Hub (COL0237088) |
| Línea de investigación | Gestión del Talento Humano y Comportamiento Organizacional |
| Programa | Administración y Dirección de Empresas |
| Área OCDE | Ciencias Sociales |
| URI Minerva | https://sgi.redsummaeducation.education/minerva/item/169 |
Lira Isis Valencia Quecano (2022). Implementación de estrategias de gamificación en el marco de la comunicación organizacional. VISUAL Review. International Visual Culture Review. https://doi.org/10.37467/revvisual.v9.3623
@article{LiraIsisValenciaQuecano2022,
title = {Implementación de estrategias de gamificación en el marco de la comunicación organizacional},
author = {Lira Isis Valencia Quecano},
year = {2022},
journal = {VISUAL Review. International Visual Culture Review},
issn = {2530-4666},
doi = {10.37467/revvisual.v9.3623},
url = {https://sgi.redsummaeducation.education/minerva/item/169}
}