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Repositorio Minerva

Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Red Summa Education. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.

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Resultados para "Business" · 25 coincidencias

GNC Artículos Scopus o WoS · 2025

Estrategia de análisis de datos en entornos digitales: evaluación de la actividad docente

Nuria Segovia García

Introduction:This article addresses the lack of analytical tools for evaluating teacher performance in Learning Management Systems such as Moodle, despite their ability to monitor student progre…

GNC Artículos Scopus o WoS · 2025

Financial Strategies To Empower Entrepreneurs. Success Stories

Martha Milena Cuellar Chavez

Objective: This study explores how financial and marketing strategies empower entrepreneurs to achieve sustainable business success in challenging contexts. Theoretical Framework: The research builds upon theories of st…

GNC Artículos Scopus o WoS · 2025

Narrativas digitales en el comercio electrónico: una revisión de alcance

Marelby Amado Mateus

Introduction: Digital narratives have become a crucial tool for e-commerce in the last decade, influencing consumer perceptions and decisions by creating deep emotional bonds and conveying the brand's value proposition …

GNC Artículos Scopus o WoS · 2025

Formación Emprendedora: Una Estrategia de Empoderamiento para Comunidades en el Posconflicto en Colombia

Luis Carlos Cardenas Ortíz

Internal armed conflict in Colombia left communities facing gaps in infrastructure, basic services, and economic opportunities. In this context, entrepreneurship training emerged as a promising strategy for the reconstr…

GNC Artículos Scopus o WoS · 2025

Rescuing And Socializing Ancestral Knowledge: The "Guineo Paso" in Aracataca And Ciénaga, Magdalena, Colombia

Dustin Tahisin Gómez Rodríguez

Objective: This study aims to rescue and disseminate the production of "Guineo Paso" in Colombian cuisine, emphasizing its connection to agroecology, ancestral knowledge, and the territorial context of Aracataca and Cié…

GNC Artículos Categoría D (Publindex) · 2025

Incidence of Article 771-5 of the Tax Statute on the Agricultural Sector in Florencia (Colombia)

Carlos Alberto Gomez Cano

Introduction: this study sought to answer the research question: What is the incidence of Article 771-5 of the Tax Statute in the agricultural sector in Florencia? Method: the methodological route of the research has a …

GNC Artículos Categoría D (Publindex) · 2025

Análisis de la producción científica en torno al endomarketing

Carlos Alberto Gomez Cano

This article examines the evolution of internal marketing over the past decade, highlighting its digital transformation and growing significance in talent management. For this purpose, a bibliometric and thematic analys…

GNC Artículos Scopus o WoS · 2025

Cost drivers in government pathology laboratories in Bogota

Alejandro Torres Garay

Cost structuring in health services, especially in clinical pathology laboratories, presents complex challenges due to the fuzzy identification and classification of cost drivers. These difficulties result in inaccurate…

GNC Artículos Categoría D (Publindex) · 2024

Cadenas de suministro para especies frutales en Latinoamérica y el Caribe: una revisión de alcance

Yazmid Adriana Carrillo Barbosa

Fruit production is a growing economic activity; however, the availability of fruits has been insuf-ficient despite the increase in global production. Efficiency in supply chains plays a crucial role in addressing aspe…

GNC Artículos Scopus o WoS · 2024

Una Mirada al Emprendimiento Cultural

Martha Milena Cuellar Chavez

Introduction:This article describes how cultural entrepreneurship refers to the creation, management and valuation of artistic, indigenous, ancestral, heritage, creative expressions, framing complexi…

GNC Artículos Scopus o WoS · 2024

Strategies of The Entrepreneurial Profile of Microentrepreneurs From the Perspective of Leadership Culture, Study Range Years 2017 – 2021

Martha Milena Cuellar Chavez

Objective: under study analyzes the impact of entrepreneurship on business strategies, focusing on leadership profiles and social skills, and their measurement through organizational strategy indicators. It also seeks t…

GNC Artículos Scopus o WoS · 2024

Models of brand equity. A systematic and critical review

María Margarita Gutiérrez Gutiérrez

Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionalit…

GNC Artículos Scopus o WoS · 2024

Emprendimiento y Discursos de Odio: Desafíos para las Víctimas del Conflicto Armado Interno en Colombia

Luis Carlos Cardenas Ortíz

In the context of the prolonged internal armed conflict in Colombia, victims face unique challenges when trying to start their own businesses. In addition to the usual barriers such as o…

GNC Artículos Scopus o WoS · 2024

China's Technological Footprint in Africa: A Patent Network Analysis

Juan Vázquez Rojo

Purpose: The study aims to examine China’s rising technological influence in Africa within the context of Industry 5.0 and how it compares to traditional powers like the European Union (EU) and the United States (US). D…

GNC Artículos Scopus o WoS · 2024

Returns to education in Colombia: Impact of human capital in times of change

Dustin Tahisin Gómez Rodríguez

The general objective of the article is to critically examine the application of Human Capital Theory and assess the returns to education for economists, accountants, and business administrators in the Colombian context…

GNC Artículos Scopus o WoS · 2024

Consumer Behaviour in Supermarkets and Food Markets: A Mixed Study in Peru

Camilo Mauricio Grillo Torres

This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outli…

GNC Artículos Categoría D (Publindex) · 2023

Organizational Study Of Škoda Experts: A Business Diagnosis Analysis Applied To An Automotive Workshop

Camilo Mauricio Grillo Torres

This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a de…

GNC Artículos Scopus o WoS · 2022

La responsabilidad social y la ética como estrategias publicitarias efectivas

María Margarita Gutiérrez Gutiérrez

The objective is to analyze from ethics, morality, codes of ethics, Environmental Management Systems, Corporate Social Responsibility, self-regulation, advertising regulation and co-regulation, how these parameters can …

GNC Artículos Scopus o WoS · 2022

La gestión hacia el cambio Organizacional : Situación de las tiendas minoristas

Magda Alejandra Martinez Daza

The purpose of this work is to reconstruct the administrative management of the owners (shopkeepers) of MSMEs (neighborhood shops), in the sector of the retail market in Colombia. A qualitative methodology based on part…

GNC Artículos Categoría D (Publindex) · 2022

Family farming, administrative management and organisational development: The case of speciality coffee farmers, Cauca origin

Magda Alejandra Martinez Daza

This research focuses on reconstructing the management for change that leads the management of the family farm "Los Cedros". This objective is developed using qualitative approaches from the research methodology: case s…

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