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Resultados para "Business" · 29 coincidencias
E-commerce has rapidly evolved into a dominant force in Latin American markets, reshaping how young consumers engage with digital platforms. Despite this growth, empirical models explaining repurchase intention remain l…
Introduction:This article addresses the lack of analytical tools for evaluating teacher performance in Learning Management Systems such as Moodle, despite their ability to monitor student progre…
Objective: This study explores how financial and marketing strategies empower entrepreneurs to achieve sustainable business success in challenging contexts. Theoretical Framework: The research builds upon theories of st…
Introduction: Digital narratives have become a crucial tool for e-commerce in the last decade, influencing consumer perceptions and decisions by creating deep emotional bonds and conveying the brand's value proposition …
Internal armed conflict in Colombia left communities facing gaps in infrastructure, basic services, and economic opportunities. In this context, entrepreneurship training emerged as a promising strategy for the reconstr…
Objective: This study aims to rescue and disseminate the production of "Guineo Paso" in Colombian cuisine, emphasizing its connection to agroecology, ancestral knowledge, and the territorial context of Aracataca and Cié…
Introduction: this study sought to answer the research question: What is the incidence of Article 771-5 of the Tax Statute in the agricultural sector in Florencia? Method: the methodological route of the research has a …
This article examines the evolution of internal marketing over the past decade, highlighting its digital transformation and growing significance in talent management. For this purpose, a bibliometric and thematic analys…
Cost structuring in health services, especially in clinical pathology laboratories, presents complex challenges due to the fuzzy identification and classification of cost drivers. These difficulties result in inaccurate…
La producción de alimentos es un pilar para el desarrollo social y económico de las naciones. Así, se reconoce que las cadenas productivas de alimentos se enfrentan a importantes desafíos debido a la demanda creciente y…
Studies on entrepreneurship and its impact on economic, political, and social development have increased considerably over the last decade. One of the challenges faced by various countries is the development of companie…
Fruit production is a growing economic activity; however, the availability of fruits has been insuf-ficient despite the increase in global production. Efficiency in supply chains plays a crucial role in addressing aspe…
Introduction:This article describes how cultural entrepreneurship refers to the creation, management and valuation of artistic, indigenous, ancestral, heritage, creative expressions, framing complexi…
Objective: under study analyzes the impact of entrepreneurship on business strategies, focusing on leadership profiles and social skills, and their measurement through organizational strategy indicators. It also seeks t…
Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionalit…
In the context of the prolonged internal armed conflict in Colombia, victims face unique challenges when trying to start their own businesses. In addition to the usual barriers such as o…
Purpose: The study aims to examine China’s rising technological influence in Africa within the context of Industry 5.0 and how it compares to traditional powers like the European Union (EU) and the United States (US). D…
The general objective of the article is to critically examine the application of Human Capital Theory and assess the returns to education for economists, accountants, and business administrators in the Colombian context…
This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outli…
This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a de…