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Artículos, libros, capítulos, patentes y desarrollo tecnológico.

140 registros · página 3 de 7

GNC Artículos Scopus o WoS · 2024 OA

Satisfaction with the institution as a predictor of the intention to drop out in online higher education

Alfredo Guzmán Rincón

Enrollment in online higher education (OHE) programs has witnessed a substantial increase, owing to the benefits and added value it offers students. However, one of the main challenges in this educational modality is attrition. While resea…

GNC Artículos Scopus o WoS · 2024 OA

Predictive Variables of Organisational Performance in Creative Industry Companies from the Perspective of Managers: Experiences in SMEs

Alfredo Guzmán Rincón

The creative industry has emerged as a crucial global development and economic growth driver. This study aims to identify and analyse predic- tive variables that influence the organisational performance of creative industry SMEs from the e…

GNC Artículos Scopus o WoS · 2024 OA

Validity of the multidimensional reputation perception scale in private universities

Alfredo Guzmán Rincón

University reputation is the result of the assessments that the stakeholders make of the university, especially the user of the education service, the student. The literature has shown an important impact of reputation on the student’s per…

GNC Artículos Scopus o WoS · 2024 OA

Mapeo de la literatura en la lealtad de marca en la industria deportiva

Ruby Lorena Carrillo Barbosa

Introduction: In the sports industry, brand loyalty is essential for the success and sustainability of organisations. This article reviews the complexities of its construction, highlighting the influential variables and strategies adopted …

GNC Artículos Scopus o WoS · 2024 OA

Análisis multicomparativo de los instrumentos de riesgo psicosocial aplicados en modalidad teletrabajo pospandemia COVID-19

Daniel Andrés Rodríguez

The 4.0 revolution and the growing use of technologies such as artificial intelligence are transforming employment models and labor relations, generating greater demands and workloads that impact concentration and menta…

GNC Artículos Categoría D (Publindex) · 2024 OA

Nexo agua-energía-alimentos: rentabilidad y riesgo en portafolio de inversión escenario postpandemia

Alfredo Guzmán Rincón

El objetivo principal de este estudio es evaluar la rentabilidad y los riesgos asociados al portafolio del nexo agua, energía y alimentos (AEA) en el escenario pospandemia. Para ello, se empleó una metodología cuantitativa y transversal, b…

GNC Artículos Scopus o WoS · 2024 OA

Modelo de Monte Carlo para la predicción de la deserción: herramienta para la retroalimentación de las políticas públicas en la educación superior

Alfredo Guzmán Rincón

La deserción en la educación superior es un problema global en aumento que afecta los beneficios individuales y sociales asociados a un mayor nivel educativo. A pesar de las investigaciones existentes sobre los factores que contribuyen a l…

GNC Artículos Scopus o WoS · 2024 OA

Modeling of Production Chains in the Food Industry from the Perspective of System Dynamics for Decision Making

Alfredo Guzmán Rincón

La producción de alimentos es un pilar para el desarrollo social y económico de las naciones. Así, se reconoce que las cadenas productivas de alimentos se enfrentan a importantes desafíos debido a la demanda creciente y factores externos q…

GNC Artículos Scopus o WoS · 2024 OA

Keys to managing university reputation from the students’ perspective

Alfredo Guzmán Rincón

University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often communicated through inte…

GNC Artículos Scopus o WoS · 2024 OA

Influence of reputation, innovation, and knowledge on the performance of MSMEs in the orange economy sector

Alfredo Guzmán Rincón

Studies on entrepreneurship and its impact on economic, political, and social development have increased considerably over the last decade. One of the challenges faced by various countries is the development of companies within the orange …

GNC Artículos Scopus o WoS · 2024 OA

Análisis de estrategias innovadoras para retención estudiantil con inteligencia artificial: una perspectiva multidisciplinaria

Esther Martín-Caro Alamo

Introduction:Higher education is transforming with the adoption of virtual modalities and the integration of technologies such as artificial intelligence (AI), machine learning (ML), neural networks (NN), and big data (BD). Thes…

GNC Artículos Scopus o WoS · 2024 OA

Optimizing Student Support: A Review of the Use of AI Chatbots in Higher Education

Nuria Segovia García

Introduction: In the era of globalization, service quality is fundamental, especially in the educational sector where student-focused attention is key to their satisfaction and engagement with the institution. Universities are implementing…

GNC Artículos Scopus o WoS · 2024 OA

El profesional de la pedagogía como docente en entornos de educación no formal

Nuria Segovia García

This study analyses the role of educators in the field of non-formal education, focusing on the importance of their skills and expertise for continuous professional development. A quantitative approach was adopted, with a questionnaire dis…

GNC Artículos Scopus o WoS · 2024 OA

Chatbot de IA para prevenir el abandono de la educación superior: una revisión de la literatura

Nuria Segovia García

Advances in artificial intelligence (AI) systems are giving rise to new educational tools, such as chatbots, which can be very useful in preventing dropout from higher education. These systems offer personalized and close support to studen…

GNC Artículos Categoría D (Publindex) · 2024 OA

Análisis multidimensional de plataformas educativas: Canvas vs. Moodle en la educación superior

Nuria Segovia García

The Learning Management System (LMS) market has grown significantly, offering diverse options for delivering educational programs. Choosing the right LMS requires a comprehensive analysis covering multiple dimensions. This s…

GNC Artículos Scopus o WoS · 2024 OA

Abandono en la educación superior virtual colombiana: factores de riesgo para grupos vulnerables

Nuria Segovia García

The rapid expansion of higher education in countries such as Colombia is allowing access to university a wide range of heterogeneous studentss who increasingly see education as a key for improving. However, High dropout rates are …

GNC Artículos Scopus o WoS · 2024 OA

Models of brand equity. A systematic and critical review

María Margarita Gutiérrez Gutiérrez

Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionality, and valuation bas…

GNC Artículos Scopus o WoS · 2024 OA

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

María Margarita Gutiérrez Gutiérrez

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to consumers. The prese…

GNC Artículos Scopus o WoS · 2024 OA

La dualidad de la inteligencia artificial en la sostenibilidad de las cadenas de suministro: una revisión narrativa

Marelby Amado Mateus

Introduction:In the current digital age, artificial intelligence (AI) is crucial for advancing sustainable supply chains by addressing inefficiencies and reducing carbon emissions from growing energy demand. Methodol…

GNC Artículos Scopus o WoS · 2024 OA

Emprendimiento y Discursos de Odio: Desafíos para las Víctimas del Conflicto Armado Interno en Colombia

Luis Carlos Cardenas Ortíz

In the context of the prolonged internal armed conflict in Colombia, victims face unique challenges when trying to start their own businesses. In addition to the usual barriers such as obtaining financin…

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