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The creative industry has emerged as a crucial global development and economic growth driver. This study aims to identify and analyse predic- tive variables that influence the organisational performance of creative industry SMEs from the entrepreneurs’ perspective, providing a deeper understanding of the sector’s dynamics and guiding businesses and decision-makers towards effective strategies. A quantitative methodol- ogy was used to survey 500 managers of creative SMEs in Colombia. The results indicate that reputation, based on client recommendations, and the capacity for innovation significantly impact performance. Notably, concern for technology showed a negative effect, suggesting the need for more strategic technological adoption. These findings highlight the importance of effective reputation management and the promotion of innovation, offering valuable insights for policy and strategy formulation in the creative economy.
| Código institucional | PROD-2026-0644 |
| DOI | 10.1177/09713557241281799 ↗ |
| ISSN | 0973-0745 |
| Revista | Journal Of Entrepreneurship |
| Indexación | JCR · A2 · SJR · A2 |
| Idioma | EN |
| Licencia | CC-BY-NC-SA OPEN ACCESS |
| Grupo(s) | Advanced Studies in Business & Economic Sciences (ABS-ES) Hub (COL0237088) |
| Línea de investigación | Dirección Estratégica y Sostenibilidad Empresarial |
| Programa | Administración y Dirección de Empresas |
| Área OCDE | Ciencias Sociales · Economía y negocios |
| URI Minerva | https://sgi.redsummaeducation.education/minerva/item/645 |
Marelby Amado Mateus, Alfredo Guzmán Rincón, Merlin Patricia Grueso Hinestroza (2024). Predictive Variables of Organisational Performance in Creative Industry Companies from the Perspective of Managers: Experiences in SMEs. Journal Of Entrepreneurship. https://doi.org/10.1177/09713557241281799
@article{MarelbyAmadoMateus2024,
title = {Predictive Variables of Organisational Performance in Creative Industry Companies from the Perspective of Managers: Experiences in SMEs},
author = {Marelby Amado Mateus and Alfredo Guzmán Rincón and Merlin Patricia Grueso Hinestroza},
year = {2024},
journal = {Journal Of Entrepreneurship},
issn = {0973-0745},
doi = {10.1177/09713557241281799},
url = {https://sgi.redsummaeducation.education/minerva/item/645}
}