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Artículos, libros, capítulos, patentes y desarrollo tecnológico.

42 registros · página 2 de 3

GNC Artículos Scopus o WoS · 2024 OA

Satisfaction with the institution as a predictor of the intention to drop out in online higher education

Alfredo Guzmán Rincón

Enrollment in online higher education (OHE) programs has witnessed a substantial increase, owing to the benefits and added value it offers students. However, one of the main challenges in this educational modality is attrition. While resea…

GNC Artículos Scopus o WoS · 2024 OA

Predictive Variables of Organisational Performance in Creative Industry Companies from the Perspective of Managers: Experiences in SMEs

Alfredo Guzmán Rincón

The creative industry has emerged as a crucial global development and economic growth driver. This study aims to identify and analyse predic- tive variables that influence the organisational performance of creative industry SMEs from the e…

GNC Artículos Categoría D (Publindex) · 2024 OA

Nexo agua-energía-alimentos: rentabilidad y riesgo en portafolio de inversión escenario postpandemia

Alfredo Guzmán Rincón

El objetivo principal de este estudio es evaluar la rentabilidad y los riesgos asociados al portafolio del nexo agua, energía y alimentos (AEA) en el escenario pospandemia. Para ello, se empleó una metodología cuantitativa y transversal, b…

GNC Artículos Scopus o WoS · 2024 OA

Modelo de Monte Carlo para la predicción de la deserción: herramienta para la retroalimentación de las políticas públicas en la educación superior

Alfredo Guzmán Rincón

La deserción en la educación superior es un problema global en aumento que afecta los beneficios individuales y sociales asociados a un mayor nivel educativo. A pesar de las investigaciones existentes sobre los factores que contribuyen a l…

GNC Artículos Scopus o WoS · 2024 OA

Modeling of Production Chains in the Food Industry from the Perspective of System Dynamics for Decision Making

Alfredo Guzmán Rincón

La producción de alimentos es un pilar para el desarrollo social y económico de las naciones. Así, se reconoce que las cadenas productivas de alimentos se enfrentan a importantes desafíos debido a la demanda creciente y factores externos q…

GNC Artículos Scopus o WoS · 2024 OA

Keys to managing university reputation from the students’ perspective

Alfredo Guzmán Rincón

University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often communicated through inte…

GNC Artículos Scopus o WoS · 2024 OA

Influence of reputation, innovation, and knowledge on the performance of MSMEs in the orange economy sector

Alfredo Guzmán Rincón

Studies on entrepreneurship and its impact on economic, political, and social development have increased considerably over the last decade. One of the challenges faced by various countries is the development of companies within the orange …

GNC Artículos Scopus o WoS · 2024 OA

Models of brand equity. A systematic and critical review

María Margarita Gutiérrez Gutiérrez

Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionality, and valuation bas…

GNC Artículos Scopus o WoS · 2024 OA

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

María Margarita Gutiérrez Gutiérrez

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to consumers. The prese…

GNC Artículos Categoría D (Publindex) · 2024 OA

Desarrollo de habilidades de escritura científica a través de actividades con apoyo de inteligencia artificial

Alfredo Guzmán Rincón

En Colombia, los docentes-investigadores han integrado tecnologías de la información y la comunicación (TIC) y herramientas de inteligencia artificial (IA) como ChatGPT y ChatPDF, que han transformado la forma en que se imparte la educació…

GNC Artículos Scopus o WoS · 2024 OA

Alternative Grit Models: Explorations Into the Psychometric Properties of Grit-S and Academic Performance

Alfredo Guzmán Rincón

Grit, entendido como la pasión por alcanzar metas de largo plazo, ha sido concebido como un constructo bidimensional (consistencia de interés y la perseverancia del esfuerzo). El constructo es popular por su fácil medición y por su relació…

GNC Artículos Scopus o WoS · 2023 OA

Prevention and Mitigation of Rural Higher Education Dropout in Colombia: A Dynamic Performance Management Approach.

Alfredo Guzmán Rincón

Background: Dropout in higher education is a socio-educational phenomenon that has the scope to limit the benefits of education as well as to widen social disparities. For this reason, governments have implemented various public policies f…

GNC Artículos Scopus o WoS · 2023 OA

Meat Consumption and sustainability: Attitudes in Spanish younger generations

Alfredo Guzmán Rincón

Spain is the first European country in meat consumption. Meat consumption and it effects are frequently discussed in different areas due to the negative impact on environment and human health. Therefore, society needs to increase the aware…

GNC Artículos Scopus o WoS · 2023 OA

Implementation of the Digital Government Public Policy in Colombia: Lessons Learned from Public Entities

Alfredo Guzmán Rincón

The digital government policy aims to improve the efficiency, transparency, and quality of the services provided by the state. Research on this policy has been conducted from the perspective of the interaction between the state and each of…

GNC Artículos Categoría D (Publindex) · 2023 OA

Responsabilidad Semiótica, Pierce Como Elemento De Contraste: Caso De Estudio Ecopetrol

María Margarita Gutiérrez Gutiérrez

The research deals with the semiotic study of the last logo of the Colombian oil company, Ecopetrol S.A., addressing the Peircian concepts of the symbol and of the Immediate and Dynamic Objects, and the examination of the communications an…

GNC Artículos Scopus o WoS · 2023 OA

Dropout in postgraduate programs: a underexplored phenomenon–a scoping review

Lira Isis Valencia Quecano

Postgraduate education has become increasingly crucial for nations in recent years, contributing to scientific, technological, and social progress. However, high dropout rates may undermine the benefits of postgraduate education. This stud…

GNC Artículos Scopus o WoS · 2022

Ecosystem variables associated with a proxy of cultural and social norms in entrepreneurship: women's perspectives from the Global South

Alfredo Guzmán Rincón

Purpose: This study aims to analyze how entrepreneurial ecosystem variables are associated with variations in a proxy measure of cultural and social norms, interpreted from women's perspectives in the Global South. Design/methodology/appro…

GNC Artículos Scopus o WoS · 2022 OA

La responsabilidad social y la ética como estrategias publicitarias efectivas

María Margarita Gutiérrez Gutiérrez

The objective is to analyze from ethics, morality, codes of ethics, Environmental Management Systems, Corporate Social Responsibility, self-regulation, advertising regulation and co-regulation, how these parameters can impact companies and…

GNC Artículos Scopus o WoS · 2022 OA

Predictores de la satisfacción de compra en E-Retail: Revisión estructurada de literatura

Marelby Amado Mateus

Customer satisfaction is a field widely researched in marketing for its influence on the success of companies, but it is also a challenge for e-retailers who must understand and manage the user experience, as well as the changing trends in…

GNC Artículos Scopus o WoS · 2021 OA

Multivariate Analysis of Attitudes, Knowledge and Use of ICT in Students Involved in Virtual Research Seedbeds

Alfredo Guzmán Rincón

The incorporation of information and communication technologies (ICTs) in higher education has been carried out in a transversal manner within the curriculum, and the processes of formative research in both face-to-face and virtual program…

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