Artículos, libros, capítulos, patentes y desarrollo tecnológico.
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In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…
Purpose: This study analyses the determinant variables influencing responsible AI consumption from the perspective of non-specialised users in Colombia. Given the increasing adoption of AI across various sectors, understanding how sustaina…
Purpose: This study aims to analyze scenarios that could reconfigure the entrepreneurship ecosystem (EE) of small and medium-sized enterprises (SMEs) in Peru through the application of the dynamic performance management (DPM) approach. Thi…
Introduction: Student dropout in technical and vocational higher education (TVHE) is commonly explained through individual or socioeconomic variables, relegating the structural role of organisational characteristics to the background. This…
Satisfaction, website reputation, and word of mouth (WOM) are widely recognised as key drivers of consumer behaviour in digital commerce; however, their combined effects on repurchase intention remain underexplored, particularly among youn…
El empoderamiento de las mujeres rurales que participan en la agricultura campesina en Colombia constituye un elemento fundamental para promover la igualdad de género y el desarrollo sostenible en sus comunidades. Este proceso transformado…
La innovación consistió en el diseño, documentación e implementación de un proceso integral para fortalecer la presencia digital, la autonomía web, la accesibilidad, el rendimiento, el posicionamiento SEO y el marketing social de la Fundac…
Esta investigación, se centra en el análisis semiótico de la identidad visual proyectada a través de la historia, evolución, significación, simbolismo y rebranding de los logosímbolos que ha tenido la empresa colombiana de petróleos Ecopet…
Spain is a leading destination for migrants within the European Union, particularly from Latin America due to shared language and cultural proximity. The growth of the Latin American population has fostered the rise of ethnic media, coexis…
Credit scores have traditionally been calculated from sociodemographic and credit information contained in the databases of financial entities. After the recommen- dations of the Basel committee in 2004 and the 2008 crisis, the lack of upd…
Associativity emerges as an opportunity to strengthen competitive business models and overcome barriers such as business deficiencies, economic crises, and the impacts of globalization. Despite governmental and private efforts, its adoptio…
The importance of behavioral finance lies in its ability to explain and predict financial behaviors that do not align with traditional models of rational economics. This impacts financial markets by offering a perspective that challenges c…
Gaudí’s 2026 Centenary offers an opportunity to reconsider the territorial reach of his legacy. Although public, academic and cultural narratives construct a Barcelona-centred canon that often eclipses his works outside Catalonia, this stu…
In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…
The student experience in higher education is a crucial factor influencing learning quality and academic success. This study employs hierarchical clustering analysis to group students based on their perceptions of various aspects of their …
Introducción: La estructuración de costos en los servicios de salud, especialmente en laboratorios clínicos de patología, presenta desafíos complejos debido a la identificación y clasificación difusa de los inductores de costos. Estas difi…
Introduction: The evolution of Occupational Safety and Health (OSH) regulations reflects a continuous growth in awareness of worker protection. This study reviews the historical evolution of OSH regulations in Colombia, with a focus on Occ…