Artículos, libros, capítulos, patentes y desarrollo tecnológico.
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Introduction:The present article analyzes the profitability-risk relationship in the financial industry of Latin America, examining traditional banking sector entities as well as digital or Fintech entities. The Methodologydevelop…
Introduction: The 4.0 revolution and the growing use of technologies such as artificial intelligence are transforming employment models and labor relations, generating greater demands and workloads that impact concentra…
Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and services. However, S…
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced signi…
Organizational self-diagnosis is defined as a complete evaluation of the areas that affect the achievement of goals within an organization; a case study is applied to a SME in the gastronomic sector. The study aims to verify and explain th…
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…
En Colombia, los docentes-investigadores han integrado tecnologías de la información y la comunicación (TIC) y herramientas de inteligencia artificial (IA) como ChatGPT y ChatPDF, que han transformado la forma en que se imparte la educació…
Introduction:The central theme of this research is the application of environmentalprotection standards that go against the work and qualityof the farmers live. Methodology:Therefore, through a documentary review, especially regulations, a…
This paper presents an analysis of the training of public accounting students in Colombia in the teaching of international accounting, with the aim of diagnosing and analysing the methodologies applied in the foundation and contextualisati…
This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a descriptive case study…
Spain is the first European country in meat consumption. Meat consumption and it effects are frequently discussed in different areas due to the negative impact on environment and human health. Therefore, society needs to increase the aware…
In opposition to the stressed objectivity demanded by the conventional science system, Zemelman's epistemic-methodological proposal advocates the restitution of the subject in the research process. This action takes place at the same time …
Artificial intelligence is evolving rapidly and has given rise to tools such as ChatGPT, which has an impressive ability to create coherent content similar to that generated by humans. Although it still has certain shortcomings and errors,…
Virtual higher education is growing significantly and is characterised by the need to effectively articulate technology and the academic and instructional process. This study has sought to analyse the requirements for institutions to offer…
La dinámica social, cultural, económica y política que siguen las comunidades en territorios regionales de los países de Latinoamérica del siglo XXI, presentan diferentes horizontes impactados por aspectos locales internos y externos, cuya…
The research deals with the semiotic study of the last logo of the Colombian oil company, Ecopetrol S.A., addressing the Peircian concepts of the symbol and of the Immediate and Dynamic Objects, and the examination of the communications an…
Academic stress has been a phenomenon that has attacked the mental health of students worldwide, especially in the current moments where the educational paradigm has changed due to the global health situation. This study proposes to know t…
This research focuses on knowing the levels of stress in small entrepreneurs from Barranquilla in the framework of virtual economic activity due to the confinement in Colombia, under an analytical perspective, considering testimonies of en…
The neoliberal recommendations of the Washington Consensus were taken into account in the Political Constitution of 1991, however, in reality they had repercussions in the increase of the external public debt since the political and social…
International tests of massive application allow evaluating how individual, institutional, national, and family factors contribute to students’ educational achievement through their performance. Consequently, education evaluation is based …