Artículos, libros, capítulos, patentes y desarrollo tecnológico.
21 registros · página 1 de 2
The importance of behavioral finance lies in its ability to explain and predict financial behaviors that do not align with traditional models of rational economics. This impacts financial markets by offering a perspective that challenges c…
Capitulo de libro resultado de investigación titulado "Benefits Of Using Social Network X In The Effectiveness Of The Food Bank Of The Foundations Affiliated With The Bogotá Food Bank" recoge los resultados de un proceso investigativo rigu…
In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispute. In countries lik…
University reputation is the result of the assessments that the stakeholders make of the university, especially the user of the education service, the student. The literature has shown an important impact of reputation on the student’s per…
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced signi…
This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outlined by Maslow and Ma…
This paper maps the multifaceted aspects of well-being within the tourism system, adopting a systemic approach. Traditional studies on tourism often focus on economic and marketing aspects or negative externalities, neglecting the holistic…
Education can be seen as a driver for social development because people with a higher level of education can access a better income and a better quality of life. The Colombian state has proclaimed various public policies that guarantee thi…
Brand loyalty is one of the main objectives of marketing, due to its impact on the sustainability of organisations; however, the explanation of how this type of loyalty is built in the sports industry is complex, due to the way it is organ…
Disinformation is spread to manipulate public opinion for malicious purposes. Mathematical modeling was used to examine and optimize several strategies for combating disinformation—content moderation, education, and counter-campaigns. We i…
Introduction: In the context of higher education, the student experience (SX) has an important impact on student satisfaction and the perceived value of the training service received. For these reasons, higher education institutions (HEIs)…
Research regarding university management from the field of marketing has been increasing, as well as the differential strategies designed by universities to attract and retain both students and teachers. One of them is obtaining high-quali…
Over the past 20 years, the construct of perceived value has been the subject of much research, most of it applied to the service sector. The intangible nature of this sector requires an in-depth analysis of customer perceptions of what th…
The teaching-learning process has been permeated by technological expressions that allow revealing trends in the forms of relationship between teachers and students; through the use of audiovisual resources inside and outside the classroom…
Social networks have become the scenario with the greatest potential for the circulation of disinformation, hence there is a growing interest in understanding how this type of information is spread, especially in relation to the mechanisms…
The aim of this article was to identify the online information-seeking behaviours of young Spaniards during the COVID-19 pandemic, and the impact of these behaviours on self-care behaviours. A quantitative cross-sectional study was carried…
The growing dropout and low permanence of rural students in higher education has become a central problem in the education system, both affecting the quality conditions of training programmes and preventing the materialisation of the benef…
Purpose: To explore the characteristics of Art Workers in Colombia, expressed in terms of lifestyles and consumption practices, as well as the relationship between symbolic consumption and the social identity of the group. Design/methodolo…
Sustainable consumption has positioned itself as an alternative for economic growth and social development because of its ability to deal with the future scarcity of natural resources and the prevention and mitigation of climate change, am…
Student dropout in higher education has been of great interest to the academic community, state and social actors over the last three decades, due to the various effects that this event has on the student, the family, higher education inst…