Artículos, libros, capítulos, patentes y desarrollo tecnológico.
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In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…
Purpose: This study analyses the determinant variables influencing responsible AI consumption from the perspective of non-specialised users in Colombia. Given the increasing adoption of AI across various sectors, understanding how sustaina…
Purpose: This study aims to analyze scenarios that could reconfigure the entrepreneurship ecosystem (EE) of small and medium-sized enterprises (SMEs) in Peru through the application of the dynamic performance management (DPM) approach. Thi…
Introduction: Student dropout in technical and vocational higher education (TVHE) is commonly explained through individual or socioeconomic variables, relegating the structural role of organisational characteristics to the background. This…
Satisfaction, website reputation, and word of mouth (WOM) are widely recognised as key drivers of consumer behaviour in digital commerce; however, their combined effects on repurchase intention remain underexplored, particularly among youn…
This study explores how professional language tutors working on a global digital platform navigate the challenges of platform work across culturally and economically diverse contexts. Drawing on grounded theory and interviews with tutors f…
Spain is a leading destination for migrants within the European Union, particularly from Latin America due to shared language and cultural proximity. The growth of the Latin American population has fostered the rise of ethnic media, coexis…
The importance of behavioral finance lies in its ability to explain and predict financial behaviors that do not align with traditional models of rational economics. This impacts financial markets by offering a perspective that challenges c…
This study aims to analyze the regional gaps in returns to education in Colombia during the 2021–2024 period, focusing on major urban centers and using Bogotá as the reference category. A microeconometric methodology was applied, estimatin…
Gaudí’s 2026 Centenary offers an opportunity to reconsider the territorial reach of his legacy. Although public, academic and cultural narratives construct a Barcelona-centred canon that often eclipses his works outside Catalonia, this stu…
In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…
E-commerce has rapidly evolved into a dominant force in Latin American markets, reshaping how young consumers engage with digital platforms. Despite this growth, empirical models explaining repurchase intention remain limited and theoretic…
Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft experiences that reson…
The study explores strategies to effectively promote sustainable products to Generation Z by examining the emotional impact of audiovisual stimuli. Through a mixed-methods approach, FaceReader software captured microexpressions, while open…
Libro de investigación titulado "Social Commitment In The Prevention Of Burnout Among Coffee Growers" elaborado por Cristian Camilo Osorio Ordoñez, que recoge los resultados de un proceso investigativo riguroso y aporta conocimiento en su …
Capitulo de libro resultado de investigación titulado "Benefits Of Using Social Network X In The Effectiveness Of The Food Bank Of The Foundations Affiliated With The Bogotá Food Bank" recoge los resultados de un proceso investigativo rigu…
Automated machine learning, known as AutoML, is a process that utilizes automated techniques and algorithms to develop machine learning models. This encompasses feature selection and preprocessing, algorithm selection, hyperparameter optim…