Art Workers in Colombia: Characteristics, Symbolic Consumption and Social Identity

Ruby Lorena Carrillo Barbosa; Alfredo Guzmán Rincón

doi:10.1016/j.iedeen.2021.100180

GNC Artículos Scopus o WoS · Artículos 2022 Acceso abierto

Art Workers in Colombia: Characteristics, Symbolic Consumption and Social Identity

Autores

Ruby Lorena Carrillo Barbosa CUA correspondencia ORCID
Alfredo Guzmán Rincón CUA ORCID

Resumen

Purpose: To explore the characteristics of Art Workers in Colombia, expressed in terms of lifestyles and consumption practices, as well as the relationship between symbolic consumption and the social identity of the group. Design/methodology/approach: For this quantitative study, the instrument called "Lifestyles and consumption practices", designed by the Konrand Lorentz University Foundation, was applied along with the incorporation of two new sections which evaluate symbolic consumption and social identity. The sample was intentional and represented 160 people, 80 of them corresponding to the Art Workers category and the other 80 to the Non-Art Workers category (mirror sample). Findings: It is observed that Art Workers in Colombia represent a social group with unique characteristics (lifestyles and consumption practices) looking for symbols in the products which allow them to relate to their counterparts in order to strengthen their sense of belonging to the social group. Originality/Value: This work contributes the literature of marketing with a new perspective of the Art Workers which separates them from their role as instruments of advertising strategies by linking them as consumers.

Palabras clave

Art workers Symbolic consumption Social identity Lifestyles Cconsumption practices

Metadatos

Código institucional: PROD-2026-0024
DOI: 10.1016/j.iedeen.2021.100180 ↗
ISSN: 2444-8834
Revista: European Research on Management and Business Economics
Indexación: SJR · A1
Idioma: Inglés
URL oficial: https://www.sciencedirect.com/science/article/pii/S2444883421000395 ↗
Licencia: CC-BY-NC-ND Acceso abierto
Grupo(s): Sinergia digit@l (COL0151911)
Línea de investigación: Marketing Digital, Analítica y Comportamiento del Consumidor
Programa: Administración y Dirección de Empresas
Área OCDE: Ciencias Sociales · Economía y negocios
URI Minerva: https://sgi.redsummaeducation.education/minerva/item/25

Documento disponible Modalidad de publicación: Publicación completa. Descargar PDF ↗

Citar este recurso

APA 7 BibTeX RIS

Ruby Lorena Carrillo Barbosa, Alfredo Guzmán Rincón (2022). Art Workers in Colombia: Characteristics, Symbolic Consumption and Social Identity. European Research on Management and Business Economics. https://doi.org/10.1016/j.iedeen.2021.100180

@article{RubyLorenaCarrilloBarbosa2022,
  title   = {Art Workers in Colombia: Characteristics, Symbolic Consumption and Social Identity},
  author  = {Ruby Lorena Carrillo Barbosa and Alfredo Guzmán Rincón},
  year    = {2022},
  journal = {European Research on Management and Business Economics},
  issn    = {2444-8834},
  doi     = {10.1016/j.iedeen.2021.100180},
  url     = {https://sgi.redsummaeducation.education/minerva/item/25}
}

TY  - JOUR
TI  - Art Workers in Colombia: Characteristics, Symbolic Consumption and Social Identity
AU  - Ruby Lorena Carrillo Barbosa
AU  - Alfredo Guzmán Rincón
PY  - 2022
JO  - European Research on Management and Business Economics
PB  - Corporación Universitaria de Asturias
SN  - 2444-8834
DO  - 10.1016/j.iedeen.2021.100180
KW  - Art workers
KW  - Symbolic consumption
KW  - Social identity
KW  - Lifestyles
KW  - Cconsumption practices
LA  - en
UR  - https://sgi.redsummaeducation.education/minerva/item/25
ER  -

Uso

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