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Artículos, libros, capítulos, patentes y desarrollo tecnológico.
24 registros · página 1 de 2
This article was prepared based on the research carried out by the University of Applied and Environmental Sciences and the Colombian Olympic Committee, in which the state of governance and legitimacy of Colombian sports federations is det…
The difficulties experienced by students in the use of Learning Management Systems (LMS) can generate, among others, problems of adaptation to the virtual methodology. The work presented is based on the analysis of the main difficulties ex…
Colombia has experienced a strong demand from students from a wide variety of geographical locations and socioeconomic backgrounds who want access to higher education. To ensure the reception of all students, strategies have been developed…
In countries such as Colombia, the lack of coverage, geographical dispersion and the armed conflict have become obstacles that prevent part of the population from accessing university, perpetuating inequalities, and vulnerability. The resu…
The objective is to analyze from ethics, morality, codes of ethics, Environmental Management Systems, Corporate Social Responsibility, self-regulation, advertising regulation and co-regulation, how these parameters can impact companies and…
Customer satisfaction is a field widely researched in marketing for its influence on the success of companies, but it is also a challenge for e-retailers who must understand and manage the user experience, as well as the changing trends in…
The aim was to systematize the pedagogical strategy of training and evaluation of research, oriented to undergraduate students linked to a virtual seedbed, which leads to academic-scientific communication and dissemination. A qualitative m…
The purpose of this work is to reconstruct the administrative management of the owners (shopkeepers) of MSMEs (neighborhood shops), in the sector of the retail market in Colombia. A qualitative methodology based on participatory action re-…
This research aims to analyse the implementation of gamification strategies in the knowledge management model at the organisational level. As a methodology, a literature review was conducted by analysing the identification and transmission…
This study analyses the use of gamification as a strategy in the organisational communication process. A systematised literature review of 50 articles on the use of gamified strategies and organisational management was carried out, analysi…
Introducción: el constructo grit predice el desempeño en distintos dominios; aunque con resultados variables en la estructura de las pruebas. El objetivo de la investigación es aportar evidencias de validez de la Grit-S, a través de la con…
The study of the effects of university dropout has focused on the student, requiring attention to Higher Education Institutions (HEI). This work aims to model the effects of dropout on teaching and research as substantive functions for Col…
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The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this reality, this work propose…
The article presents the results obtained in the elaboration of the design of strategic scenarios in ecological marketing, in areas of influence of the UCC, from the point of view of the prospective and the analysis of social networks, sin…
Today, market conditions have made airlines adapt their strategic digital marketing actions, thereby creating a better two-way communication channel that improves interconnection with users, obtaining adequate recognition and brand positio…
Social networks have become the scenario with the greatest potential for the circulation of disinformation, hence there is a growing interest in understanding how this type of information is spread, especially in relation to the mechanisms…
This research focuses on reconstructing the management for change that leads the management of the family farm "Los Cedros". This objective is developed using qualitative approaches from the research methodology: case study, supported by t…
El objetivo de este artículo es simular la productividad académico-científica en cuanto a artículos sometidos y publicados, ejecución de proyectos de investigación y procesos editoriales se refiere, desde la perspectiva de género tras la C…