Artículos, libros, capítulos, patentes y desarrollo tecnológico.
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El presente libro surgió como iniciativa de la Corporación Universitaria de Asturias y de la RED SUMMA, con el fin último de establecer reflexiones y diálogos entre las ciencias sociales, económicas y administrativas, que permitan al lecto…
Risk management as a strategic activity of organizations is increasingly common. This is due to a series of advantages that entrepreneurs recognize in it, which allows guaranteeing, to a greater or lesser extent, the success of projects or…
Project management has established itself as one of the main research areas in economic and administrative sciences, as it is applicable to various fields of knowledge and social realities. Thus, Research and Development Projects (RDP) are…
As a result of the constant technological evolution, the current communication strategies and plans of the museums must constantly adapt their objectives since at present they cannot only be an informative channel. Today, museum ́s social …
Colombia finds itself at a moment when, after having signed peace agreements, being in obligatory isolation due to a pandemic and the adaptation to a new normality, remains an option as a tourist destination, which generates a challenge no…
The use of virtual platforms, especially social networks, has changed the way of promoting and disseminating both brands and products in the world. This has generated the need for companies to efficiently manage their participation in them…
Due to current demands, companies must reinvent their marketing dynamics to maintain or increase brand recognition and positioning. The expansion of technological use constitutes an element to be achieved. Therefore, the main objective of …
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