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Nube de palabras clave de los productos avalados (tamaño según frecuencia).
9 productos con la palabra clave "Communication"
This article examines the evolution of internal marketing over the past decade, highlighting its digital transformation and growing significance in talent management. For this purpose, a bibliometric and thematic analysis of the scientific…
In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispute. In countries lik…
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…
The research deals with the semiotic study of the last logo of the Colombian oil company, Ecopetrol S.A., addressing the Peircian concepts of the symbol and of the Immediate and Dynamic Objects, and the examination of the communications an…
The aim was to systematize the pedagogical strategy of training and evaluation of research, oriented to undergraduate students linked to a virtual seedbed, which leads to academic-scientific communication and dissemination. A qualitative m…
This research aims to analyse the implementation of gamification strategies in the knowledge management model at the organisational level. As a methodology, a literature review was conducted by analysing the identification and transmission…
This study analyses the use of gamification as a strategy in the organisational communication process. A systematised literature review of 50 articles on the use of gamified strategies and organisational management was carried out, analysi…
The aim of this article was to identify the online information-seeking behaviours of young Spaniards during the COVID-19 pandemic, and the impact of these behaviours on self-care behaviours. A quantitative cross-sectional study was carried…
As a result of the constant technological evolution, the current communication strategies and plans of the museums must constantly adapt their objectives since at present they cannot only be an informative channel. Today, museum ́s social …