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Artículos, libros, capítulos, patentes y desarrollo tecnológico.
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In the context of the prolonged internal armed conflict in Colombia, victims face unique challenges when trying to start their own businesses. In addition to the usual barriers such as obtaining financin…
Governments promote postgraduate education to maximize benefits such as the acquisition of knowledge and skills that enhance employability, job stability, and professional salaries, resulting in a better quality of life. Postgradua…
Feminist foreign policy is analyzed in the speeches published on two international conflicts in some government accounts of Colombia, Spain, Argentina, and El Salvador. To do so, a statistical analysis of the discourse and categorization o…
Introduction: The 4.0 revolution and the growing use of technologies such as artificial intelligence are transforming employment models and labor relations, generating greater demands and workloads that impact concentra…
Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and services. However, S…
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced signi…
Organizational self-diagnosis is defined as a complete evaluation of the areas that affect the achievement of goals within an organization; a case study is applied to a SME in the gastronomic sector. The study aims to verify and explain th…
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…
En Colombia, los docentes-investigadores han integrado tecnologías de la información y la comunicación (TIC) y herramientas de inteligencia artificial (IA) como ChatGPT y ChatPDF, que han transformado la forma en que se imparte la educació…
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Artificial intelligence is evolving rapidly and has given rise to tools such as ChatGPT, which has an impressive ability to create coherent content similar to that generated by humans. Although it still has certain shortcomings and errors,…
Virtual higher education is growing significantly and is characterised by the need to effectively articulate technology and the academic and instructional process. This study has sought to analyse the requirements for institutions to offer…
The research deals with the semiotic study of the last logo of the Colombian oil company, Ecopetrol S.A., addressing the Peircian concepts of the symbol and of the Immediate and Dynamic Objects, and the examination of the communications an…
International tests of massive application allow evaluating how individual, institutional, national, and family factors contribute to students’ educational achievement through their performance. Consequently, education evaluation is based …
This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a descriptive case study…
This study determined and compared the career perceptions of Tourism and Hospitality undergraduate students, before and during the COVID-19 pandemic, in an emerging economy country, the approach is mixed methods and simple purposive random…
Las actitudes hacia la investigación son un eje central del desarrollo de competencias investigativas y representan un campo emergente de estudio. El objetivo de este artículo es identificar los componentes de las actitudes hacia la invest…
This paper presents an analysis of the training of public accounting students in Colombia in the teaching of international accounting, with the aim of diagnosing and analysing the methodologies applied in the foundation and contextualisati…
This article was prepared based on the research carried out by the University of Applied and Environmental Sciences and the Colombian Olympic Committee, in which the state of governance and legitimacy of Colombian sports federations is det…
The difficulties experienced by students in the use of Learning Management Systems (LMS) can generate, among others, problems of adaptation to the virtual methodology. The work presented is based on the analysis of the main difficulties ex…