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Resultados para "Strategies" · 48 coincidencias
E-commerce has rapidly evolved into a dominant force in Latin American markets, reshaping how young consumers engage with digital platforms. Despite this growth, empirical models explaining repurchase intention remain l…
Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft ex…
The study explores strategies to effectively promote sustainable products to Generation Z by examining the emotional impact of audiovisual stimuli. Through a mixed-methods approach, FaceReader software captured microexp…
Objective: This study explores how financial and marketing strategies empower entrepreneurs to achieve sustainable business success in challenging contexts. Theoretical Framework: The research builds upon theories of st…
Introduction: Digital narratives have become a crucial tool for e-commerce in the last decade, influencing consumer perceptions and decisions by creating deep emotional bonds and conveying the brand's value proposition …
Governments promote postgraduate education to enhance professional competitiveness, improve employment opportunities, secure decent wages, and elevate the quality of life. This type of education not only benefits indivi…
An analysis of the legal mobilization driven by the pro-abortion feminist movement in Colombia highlights the role of law, both in sustaining the status quo and in its potential to facilitate social change. Methodology:…
The study analyzes how short food supply chains (SFSCs) transform social metabolism in agri-food territories, shaping new ecological, economic, and socio-cultural dynamics. Its general objective was to identify the meta…
Understanding the socio-ecological implications of agroindustrial metabolic dynamics is essential for assessing the sustainability of rapidly expanding tropical commodity systems. The general objective of this study was…
This study explores the convergence between ecological economics and ecofeminism, analyzing how their shared principles can contribute to building a sustainable and inclusive economic model. A qualitative approach based…
This study aims to synthesize findings on the variables that explain the results of government standardized tests at the secondary education level in educational institutions. A scoping review methodology was applied, f…
This article examines the evolution of internal marketing over the past decade, highlighting its digital transformation and growing significance in talent management. For this purpose, a bibliometric and thematic analys…
In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispu…
Water degradation is a critical challenge for agricultural sustainability, particularly for small-scale farmers in South America who rely on local water resources. This article presents the results of a scoping review o…
Access to higher education is a cornerstone for developing nations and individuals, as it contributes to economic growth, the reduction of inequality and improvements in quality of life. To address educational dispariti…
The digital divide is a multidimensional phenomenon that significantly affects access, learning, and retention in higher education. This study aimed to simulate the effects of digital inequality on student dropout rates…
Introduction:Higher education is transforming with the adoption of virtual modalities and the integration of technologies such as artificial intelligence (AI), machine learning (ML), neural networks (NN), and…
Fruit production is a growing economic activity; however, the availability of fruits has been insuf-ficient despite the increase in global production. Efficiency in supply chains plays a crucial role in addressing aspe…
Introduction: In the era of globalization, service quality is fundamental, especially in the educational sector where student-focused attention is key to their satisfaction and engagement with the institution. Universit…
This study analyses the role of educators in the field of non-formal education, focusing on the importance of their skills and expertise for continuous professional development. A quantitative approach was adopted, with…