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Resultados para "Strategies" · 64 coincidencias

GNC Artículos Scopus o WoS · 2026

Determinant variables in the responsible consumption of artificial intelligence (AI) from the perspective of non-specialized users in Colombia

Alfredo Guzmán Rincón

Purpose: This study analyses the determinant variables influencing responsible AI consumption from the perspective of non-specialised users in Colombia. Given the increasing adoption of AI across various sectors, unders…

GNC Artículos Scopus o WoS · 2026

Organisational characteristics and student dropout dynamics in technical and vocational higher education: a Forrester-based simulation study

Alfredo Guzmán Rincón

Introduction: Student dropout in technical and vocational higher education (TVHE) is commonly explained through individual or socioeconomic variables, relegating the structural role of organisational characteristics to …

GNC Artículos Scopus o WoS · 2026

Vulnerability and adaptive resilience in global platform work: Cross-cultural insights from tutors across emerging and developed economies

Yudy Marcela López Hernández

This study explores how professional language tutors working on a global digital platform navigate the challenges of platform work across culturally and economically diverse contexts. Drawing on grounded theory and inte…

GNC Artículos Scopus o WoS · 2026

Visual Storytelling And Gastronomic Heritage: Digital Narratives of Traditional Caribbean Restaurants on Social Media

Camilo Mauricio Grillo Torres

This study examines how traditional restaurants on the Colombian Atlantic coast employ visual communication strategies on social media platforms to represent gastronomic heritage within contemporary visual culture. Grou…

GNC Artículos Scopus o WoS · 2026

Seguridad humana y políticas de conservación de la biodiversidad en la reducción de conflictos socioambientale

Jaime Edison Rojas Mora

This article explores the relationship between human security and the level of implementation of public policies aimed at preserving the environment. To this end, a Human Security Index is developed, composed of seven n…

GNC Artículos Scopus o WoS · 2025

Towards Comprehensive Education: Key Strategies to Enhance the Student Experience in Colombia

Alfredo Guzmán Rincón

The student experience in higher education is a crucial factor influencing learning quality and academic success. This study employs hierarchical clustering analysis to group students based on their perceptions of vario…

GNC Artículos Scopus o WoS · 2025

Online Repurchase Intention Among Colombian University Students: A TPB-Based Model Using Structural Equation Modeling

Alfredo Guzmán Rincón

E-commerce has rapidly evolved into a dominant force in Latin American markets, reshaping how young consumers engage with digital platforms. Despite this growth, empirical models explaining repurchase intention remain l…

GNC Artículos Scopus o WoS · 2025

Mapping Review On The Study Of Brand Loyalty In The Sports Industry

Alfredo Guzmán Rincón

Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft ex…

GNC Artículos Scopus o WoS · 2025

Influence Of Audiovisual Stimuli On Emotions And Sustainable Consumption Behaviors A Study Of Young People In An Emerging Economy

Alfredo Guzmán Rincón

The study explores strategies to effectively promote sustainable products to Generation Z by examining the emotional impact of audiovisual stimuli. Through a mixed-methods approach, FaceReader software captured microexp…

GNC Artículos Scopus o WoS · 2025

Financial Strategies To Empower Entrepreneurs. Success Stories

Martha Milena Cuellar Chavez

Objective: This study explores how financial and marketing strategies empower entrepreneurs to achieve sustainable business success in challenging contexts. Theoretical Framework: The research builds upon theories of st…

GNC Artículos Scopus o WoS · 2025

Narrativas digitales en el comercio electrónico: una revisión de alcance

Marelby Amado Mateus

Introduction: Digital narratives have become a crucial tool for e-commerce in the last decade, influencing consumer perceptions and decisions by creating deep emotional bonds and conveying the brand's value proposition …

GNC Artículos Scopus o WoS · 2025

Alternativas para la retención estudiantil en programas de posgrado como componente de una gestión organizacional exitosa: revisión de alcance

Lira Isis Valencia Quecano

Governments promote postgraduate education to enhance professional competitiveness, improve employment opportunities, secure decent wages, and elevate the quality of life. This type of education not only benefits indivi…

GNC Artículos Scopus o WoS · 2025

Movilización legal y derecho al aborto en Colombia

Ivon Dayann Gil Pedreros

An analysis of the legal mobilization driven by the pro-abortion feminist movement in Colombia highlights the role of law, both in sustaining the status quo and in its potential to facilitate social change. Methodology:…

GNC Artículos Scopus o WoS · 2025

Transformations of Social Metabolism through Short Food Supply Chains: Strategies Toward a Sustainable Agri-Food Economy

Ehyder Mario Barbosa Pérez

The study analyzes how short food supply chains (SFSCs) transform social metabolism in agri-food territories, shaping new ecological, economic, and socio-cultural dynamics. Its general objective was to identify the meta…

GNC Artículos Categoría D (Publindex) · 2025

Social metabolism and oil palm territories in Colombia (2020–2024): material flows, water, biodiversity, and socio-ecological conflicts

Dustin Tahisin Gómez Rodríguez

Understanding the socio-ecological implications of agroindustrial metabolic dynamics is essential for assessing the sustainability of rapidly expanding tropical commodity systems. The general objective of this study was…

GNC Artículos Scopus o WoS · 2025

Convergences and challenges between ecological economics and ecofeminism: Towards a sustainable and inclusive economic model

Dustin Tahisin Gómez Rodríguez

This study explores the convergence between ecological economics and ecofeminism, analyzing how their shared principles can contribute to building a sustainable and inclusive economic model. A qualitative approach based…

GNC Artículos Categoría D (Publindex) · 2025

Explanatory variables influencing outcomes in government standardized tests at the upper secondary level: A scoping review

Alfredo Guzmán Rincón

This study aims to synthesize findings on the variables that explain the results of government standardized tests at the secondary education level in educational institutions. A scoping review methodology was applied, f…

GNC Artículos Categoría D (Publindex) · 2025

Análisis de la producción científica en torno al endomarketing

Carlos Alberto Gomez Cano

This article examines the evolution of internal marketing over the past decade, highlighting its digital transformation and growing significance in talent management. For this purpose, a bibliometric and thematic analys…

GNC Artículos Scopus o WoS · 2025

Gastronomic Culture And Social Networks: The Impact Of Digital Strategies On The Promotion Of Traditional Colombian Cuisine

Camilo Mauricio Grillo Torres

In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispu…

GNC Artículos Scopus o WoS · 2025

Effects of Public Policy and Governance on the Prevention and Mitigation of Water Degradation Caused by Small‐Scale Farmers in South America: A Scoping Review

Alfredo Guzmán Rincón

Water degradation is a critical challenge for agricultural sustainability, particularly for small-scale farmers in South America who rely on local water resources. This article presents the results of a scoping review o…

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