📚 Repositorio Minerva · Red Summa Education
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Repositorio Minerva

Registre, conserve, consulte y difunda la producción de conocimiento académico y científico de la Red Summa Education. Acceso abierto, respeto al derecho de autor y autoarchivo como metodología de registro.

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Resultados para "Base" · 77 coincidencias

GNC Artículos Scopus o WoS · 2022

Importance of digital marketing in Colombian universities with accredited quality. Contributions to the qualification of its use

Camilo Mauricio Grillo Torres

The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this realit…

GNC Artículos Categoría D (Publindex) · 2022

Análise do conteúdo digital e sua contribuição para a identidade online das companhias aéreas na Colômbia

Camilo Mauricio Grillo Torres

Today, market conditions have made airlines adapt their strategic digital marketing actions, thereby creating a better two-way communication channel that improves interconnection with users, obtaining adequate recogniti…

GNC Artículos Scopus o WoS · 2022

Disinformation in Social Networks and Bots: Simulated Scenarios of Its Spread from System Dynamics

Alfredo Guzmán Rincón

Social networks have become the scenario with the greatest potential for the circulation of disinformation, hence there is a growing interest in understanding how this type of information is spread, especially in relati…

GNC Artículos Categoría D (Publindex) · 2022

Family farming, administrative management and organisational development: The case of speciality coffee farmers, Cauca origin

Magda Alejandra Martinez Daza

This research focuses on reconstructing the management for change that leads the management of the family farm "Los Cedros". This objective is developed using qualitative approaches from the research methodology: case s…

GNC Artículos Scopus o WoS · 2022

Behavior of self-care and searching for information on the internet about covid-19

Alfredo Guzmán Rincón

The aim of this article was to identify the online information-seeking behaviours of young Spaniards during the COVID-19 pandemic, and the impact of these behaviours on self-care behaviours. A quantitative cross-section…

GNC Artículos Scopus o WoS · 2022

Comparative analysis of dropout and student permanence in rural higher education

Alfredo Guzmán Rincón

The growing dropout and low permanence of rural students in higher education has become a central problem in the education system, both affecting the quality conditions of training programmes and preventing the material…

GNC Artículos Scopus o WoS · 2021

El Marketing, el Greenwashing y su influencia en el Brand Equity. Caso de estudio: Colombia

María Margarita Gutiérrez Gutiérrez

This article has two general objectives: analyze the visual identity, through the last logo of the Colombian Oil Company Ecopetrol S.A. and, establish the impact on the perception of the con- sumer, its acceptance and r…

GNC Artículos Categoría D (Publindex) · 2021

Pensamiento crítico en alumnos barranquilleros de educación media

Luis Carlos Cardenas Ortíz

This research tries to know the levels of critical thinking of Barranqui- lla high school students, taking into account their abilities, the ways of approaching to strengthen this ability suggested by the institution in…

GNC Artículos Categoría D (Publindex) · 2021

Relación entre el estilo cognitivo y las estrategias de elección en jóvenes

Iván Felipe Medina Arboleda

The relation between cognitive style and decision strategies in contexts of economic choice have not been explored in experimental contexts. In this study, the relationship between cognitive style and decision strategie…

GNC Artículos Scopus o WoS · 2021

Dropout in Rural Higher Education: A Systematic Review

Alfredo Guzmán Rincón

Student dropout in higher education has been of great interest to the academic community, state and social actors over the last three decades, due to the various effects that this event has on the student, the family, h…

GNC Artículos Scopus o WoS · 2021

Disinformation propagation in social networks as a diplomacy strategy: analysis from system dynamics

Alfredo Guzmán Rincón

Disinformation on social media has positioned itself as a strategy of diplomacy to intervene in the decisions of sovereign states through the use of fake news, misleading content, hate speech and deliberate falsehoods, …

GNC Capítulos de libros resultados de investigación · 2020

Análisis hermenéutico de la aplicación de metodologías ágiles en proyectos de investigación

Alfredo Guzmán Rincón

Project management has established itself as one of the main research areas in economic and administrative sciences, as it is applicable to various fields of knowledge and social realities. Thus, Research and Developmen…

GNC Artículos Scopus o WoS · 2020

El abandono estudiantil en programas de educación superior virtual: revisión de literatura

Nuria Segovia García

Dropping out in online higher education has multiples and interdependent causes. This paper is based on a literature review from 52 college dropout factors between 2004 to 2019. Results show that the most influential fa…

GNC Capítulos de libros resultados de investigación · 2020

Una mirada a los medios sociales de los museos de rio de janeiro: un análisis exploratorio

Camilo Mauricio Grillo Torres

As a result of the constant technological evolution, the current communication strategies and plans of the museums must constantly adapt their objectives since at present they cannot only be an informative channel. Toda…

DPC Contenido digital (podcast/video/blog) · 2019

Naturaleza del endeudamiento como base de la propuesta de política pública para la educación superior en Colombia

Camilo Mauricio Grillo Torres

Contenido digital titulado "Naturaleza del endeudamiento como base de la propuesta de política pública para la educación superior en Colombia" producido por Camilo Mauricio Grillo Torres como estrategia de divulgación p…

GNC Capítulos de libros resultados de investigación · 2019

Diagnostico de la glocalización aplicada al desarrollo inmobiliario del Emirato de Dubaí 2018

Helga Ofelia Dworaczek Conde

El presente estudio ilustra la evolución de las políticas urbanas del Emirato de Dubái centrado en el desarrollo inmobiliario e influenciado por las características particulares del Estado Federado de Dubái, inversión e…

GNC Capítulos de libros resultados de investigación · 2019

Naturaleza del endeudamiento como base de la propuesta de política pública para la educación superior en Colombia desde 2013

William Moreno López

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