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Resultados para "Management" · 64 coincidencias

GNC Artículos Categoría D (Publindex) · 2025

Análisis de la producción científica en torno al endomarketing

Carlos Alberto Gomez Cano

This article examines the evolution of internal marketing over the past decade, highlighting its digital transformation and growing significance in talent management. For this purpose, a bibliometric and thematic analys…

GNC Artículos Scopus o WoS · 2025

Gastronomic Culture And Social Networks: The Impact Of Digital Strategies On The Promotion Of Traditional Colombian Cuisine

Camilo Mauricio Grillo Torres

In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispu…

GNC Artículos Scopus o WoS · 2025

Effects of Public Policy and Governance on the Prevention and Mitigation of Water Degradation Caused by Small‐Scale Farmers in South America: A Scoping Review

Alfredo Guzmán Rincón

Water degradation is a critical challenge for agricultural sustainability, particularly for small-scale farmers in South America who rely on local water resources. This article presents the results of a scoping review o…

GNC Artículos Scopus o WoS · 2025

Cost drivers in government pathology laboratories in Bogota

Alejandro Torres Garay

Cost structuring in health services, especially in clinical pathology laboratories, presents complex challenges due to the fuzzy identification and classification of cost drivers. These difficulties result in inaccurate…

FRH Trabajos de grado de maestría · 2024

Ai-Enhanced Project Management: Future Directions For Pmos In Software Development

Luis Alejandro Forero Baron
FRH Trabajos de grado de maestría · 2024

Análisis De Viabilidad Para Implementar Un Modelo De Gestión De Riesgos En El Facility Management De La Compañía Copreman

Luis Alejandro Forero Baron
GNC Artículos Scopus o WoS · 2024

Predictive Variables of Organisational Performance in Creative Industry Companies from the Perspective of Managers: Experiences in SMEs

Alfredo Guzmán Rincón

The creative industry has emerged as a crucial global development and economic growth driver. This study aims to identify and analyse predic- tive variables that influence the organisational performance of creative indu…

GNC Artículos Scopus o WoS · 2024

Keys to managing university reputation from the students’ perspective

Alfredo Guzmán Rincón

University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often commu…

GNC Artículos Scopus o WoS · 2024

Influence of reputation, innovation, and knowledge on the performance of MSMEs in the orange economy sector

Alfredo Guzmán Rincón

Studies on entrepreneurship and its impact on economic, political, and social development have increased considerably over the last decade. One of the challenges faced by various countries is the development of companie…

GNC Artículos Scopus o WoS · 2024

Análisis de estrategias innovadoras para retención estudiantil con inteligencia artificial: una perspectiva multidisciplinaria

Esther Martín-Caro Alamo

Introduction:Higher education is transforming with the adoption of virtual modalities and the integration of technologies such as artificial intelligence (AI), machine learning (ML), neural networks (NN), and…

GNC Artículos Scopus o WoS · 2024

Tendencias de Investigación en las Cadenas de Suministro de Frutales: Un Análisis Basado en Revisión de Mapeo

Yazmid Adriana Carrillo Barbosa

In a globalized world with high demand for fresh food, supply chains are essential to the agricultural economy, especially in the fruit sector, which accounts for 22% of global agricultural production. The p…

GNC Artículos Categoría D (Publindex) · 2024

Cadenas de suministro para especies frutales en Latinoamérica y el Caribe: una revisión de alcance

Yazmid Adriana Carrillo Barbosa

Fruit production is a growing economic activity; however, the availability of fruits has been insuf-ficient despite the increase in global production. Efficiency in supply chains plays a crucial role in addressing aspe…

GNC Artículos Categoría D (Publindex) · 2024

Análisis multidimensional de plataformas educativas: Canvas vs. Moodle en la educación superior

Nuria Segovia García

The Learning Management System (LMS) market has grown significantly, offering diverse options for delivering educational programs. Choosing the right LMS requires a comprehensive analysis covering multiple …

GNC Artículos Scopus o WoS · 2024

Una Mirada al Emprendimiento Cultural

Martha Milena Cuellar Chavez

Introduction:This article describes how cultural entrepreneurship refers to the creation, management and valuation of artistic, indigenous, ancestral, heritage, creative expressions, framing complexi…

GNC Artículos Scopus o WoS · 2024

Models of brand equity. A systematic and critical review

María Margarita Gutiérrez Gutiérrez

Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionalit…

GNC Artículos Scopus o WoS · 2024

La dualidad de la inteligencia artificial en la sostenibilidad de las cadenas de suministro: una revisión narrativa

Marelby Amado Mateus

Introduction:In the current digital age, artificial intelligence (AI) is crucial for advancing sustainable supply chains by addressing inefficiencies and reducing carbon emissions from growing ener…

GNC Artículos Scopus o WoS · 2024

Gestión organizacional en la retención de estudiantes en programas de posgrado: una revisión de alcance

Lira Isis Valencia Quecano

Governments promote postgraduate education to maximize benefits such as the acquisition of knowledge and skills that enhance employability, job stability, and professional salaries, resulting in a better quality o…

GNC Artículos Scopus o WoS · 2024

China's Technological Footprint in Africa: A Patent Network Analysis

Juan Vázquez Rojo

Purpose: The study aims to examine China’s rising technological influence in Africa within the context of Industry 5.0 and how it compares to traditional powers like the European Union (EU) and the United States (US). D…

GNC Artículos Categoría D (Publindex) · 2024

Emerging Trends: Dialogues Between Environmental Sustainability In The Management Of Social Innovation Projects For A Sustainable Future

Dustin Tahisin Gómez Rodríguez

The management of social innovation projects and their relationship with sustainable development is a growing interest in the academic and professional spheres. This paper analyzes emerging trends at the intersection of…

GNC Artículos Scopus o WoS · 2024

Optimización empresarial mediante big data para la personalización de estrategias en pymes: una revisión narrativa

Daniel Alfredo Ramírez Zarama

Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and …

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