Resultados para "Reputation" · 11 coincidencias
In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute bet…
Satisfaction, website reputation, and word of mouth (WOM) are widely recognised as key drivers of consumer behaviour in digital commerce; however, their combined effects on repurchase intention remain underexplored, par…
In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute bet…
The creative industry has emerged as a crucial global development and economic growth driver. This study aims to identify and analyse predic- tive variables that influence the organisational performance of creative indu…
University reputation is the result of the assessments that the stakeholders make of the university, especially the user of the education service, the student. The literature has shown an important impact of reputation …
University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often commu…
Studies on entrepreneurship and its impact on economic, political, and social development have increased considerably over the last decade. One of the challenges faced by various countries is the development of companie…
Research regarding university management from the field of marketing has been increasing, as well as the differential strategies designed by universities to attract and retain both students and teachers. One of them is …
The research deals with the semiotic study of the last logo of the Colombian oil company, Ecopetrol S.A., addressing the Peircian concepts of the symbol and of the Immediate and Dynamic Objects, and the examination of t…
This study seeks to understand how micro, small, and medium-sized enterprises (MSMEs) can be innovative while developing their reputation. In doing so, this study focuses on com- panies classified as promoters of Colomb…
Over the past 20 years, the construct of perceived value has been the subject of much research, most of it applied to the service sector. The intangible nature of this sector requires an in-depth analysis of customer pe…