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Resultados para "SMEs" · 7 coincidencias

GNC Artículos Scopus o WoS · 2026

Scenario analysis for the sustainability of entrepreneurship ecosystems from the dynamic performance management approach: the case of SMEs in Peru

Alfredo Guzmán Rincón

Purpose: This study aims to analyze scenarios that could reconfigure the entrepreneurship ecosystem (EE) of small and medium-sized enterprises (SMEs) in Peru through the application of the dynamic performance management…

GNC Capítulos de libros resultados de investigación · 2026

La asociatividad: una opción frente a la sostenibilidad de las pymes

Camilo Mauricio Grillo Torres

Associativity emerges as an opportunity to strengthen competitive business models and overcome barriers such as business deficiencies, economic crises, and the impacts of globalization. Despite governmental and private …

GNC Artículos Scopus o WoS · 2024

Predictive Variables of Organisational Performance in Creative Industry Companies from the Perspective of Managers: Experiences in SMEs

Alfredo Guzmán Rincón

The creative industry has emerged as a crucial global development and economic growth driver. This study aims to identify and analyse predic- tive variables that influence the organisational performance of creative indu…

GNC Artículos Scopus o WoS · 2024

Influence of reputation, innovation, and knowledge on the performance of MSMEs in the orange economy sector

Alfredo Guzmán Rincón

Studies on entrepreneurship and its impact on economic, political, and social development have increased considerably over the last decade. One of the challenges faced by various countries is the development of companie…

GNC Artículos Scopus o WoS · 2024

Optimización empresarial mediante big data para la personalización de estrategias en pymes: una revisión narrativa

Daniel Alfredo Ramírez Zarama

Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and …

GNC Artículos Scopus o WoS · 2023

Reputation Based on Internal Capabilities: The Case of Small Enterprises within the Colombian Orange Economy

Suelen Emilia Castiblanco Moreno

This study seeks to understand how micro, small, and medium-sized enterprises (MSMEs) can be innovative while developing their reputation. In doing so, this study focuses on com- panies classified as promoters of Colomb…

GNC Artículos Scopus o WoS · 2022

La gestión hacia el cambio Organizacional : Situación de las tiendas minoristas

Magda Alejandra Martinez Daza

The purpose of this work is to reconstruct the administrative management of the owners (shopkeepers) of MSMEs (neighborhood shops), in the sector of the retail market in Colombia. A qualitative methodology based on part…