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Artículos, libros, capítulos, patentes y desarrollo tecnológico.

42 registros · página 1 de 3

GNC Artículos Scopus o WoS · 2026

Reputation, Identity, and Symbolic Defence The Role of the Consumer in Digital Brand Crises – The Frisby Case

Alfredo Guzmán Rincón

In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…

GNC Artículos Scopus o WoS · 2026

Determinant variables in the responsible consumption of artificial intelligence (AI) from the perspective of non-specialized users in Colombia

Alfredo Guzmán Rincón

Purpose: This study analyses the determinant variables influencing responsible AI consumption from the perspective of non-specialised users in Colombia. Given the increasing adoption of AI across various sectors, understanding how sustaina…

GNC Artículos Scopus o WoS · 2026

Scenario analysis for the sustainability of entrepreneurship ecosystems from the dynamic performance management approach: the case of SMEs in Peru

Alfredo Guzmán Rincón

Purpose: This study aims to analyze scenarios that could reconfigure the entrepreneurship ecosystem (EE) of small and medium-sized enterprises (SMEs) in Peru through the application of the dynamic performance management (DPM) approach. Thi…

GNC Artículos Scopus o WoS · 2026 OA

Organisational characteristics and student dropout dynamics in technical and vocational higher education: a Forrester-based simulation study

Alfredo Guzmán Rincón

Introduction: Student dropout in technical and vocational higher education (TVHE) is commonly explained through individual or socioeconomic variables, relegating the structural role of organisational characteristics to the background. This…

GNC Artículos Scopus o WoS · 2026 OA

Analysis of repurchase intention in online channels among the Centennial generation: The impact of satisfaction, website reputation, and word of mouth (WOM)

Alfredo Guzmán Rincón

Satisfaction, website reputation, and word of mouth (WOM) are widely recognised as key drivers of consumer behaviour in digital commerce; however, their combined effects on repurchase intention remain underexplored, particularly among youn…

GNC Artículos Scopus o WoS · 2026 OA

Narratives of Latin American Immigrant Media in Spain

Alfredo Guzmán Rincón

Spain is a leading destination for migrants within the European Union, particularly from Latin America due to shared language and cultural proximity. The growth of the Latin American population has fostered the rise of ethnic media, coexis…

GNC Artículos Scopus o WoS · 2026 OA

From Barcelona to Comillas Gaudí’s Legacy in the Cantabria Brand

Alfredo Guzmán Rincón

Gaudí’s 2026 Centenary offers an opportunity to reconsider the territorial reach of his legacy. Although public, academic and cultural narratives construct a Barcelona-centred canon that often eclipses his works outside Catalonia, this stu…

GNC Artículos Scopus o WoS · 2025 OA

Towards Comprehensive Education: Key Strategies to Enhance the Student Experience in Colombia

Alfredo Guzmán Rincón

The student experience in higher education is a crucial factor influencing learning quality and academic success. This study employs hierarchical clustering analysis to group students based on their perceptions of various aspects of their …

GNC Artículos Scopus o WoS · 2025 OA

Online Repurchase Intention Among Colombian University Students: A TPB-Based Model Using Structural Equation Modeling

Alfredo Guzmán Rincón

E-commerce has rapidly evolved into a dominant force in Latin American markets, reshaping how young consumers engage with digital platforms. Despite this growth, empirical models explaining repurchase intention remain limited and theoretic…

GNC Artículos Scopus o WoS · 2025 OA

Mapping Review On The Study Of Brand Loyalty In The Sports Industry

Alfredo Guzmán Rincón

Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft experiences that reson…

GNC Artículos Scopus o WoS · 2025 OA

La ruta para revisiones paraguas en ciencias sociales. explorando nuevos horizontes

Alfredo Guzmán Rincón

Introducción: Las revisiones paraguas sintetizan grandes volúmenes de la evidencia disponible en publicaciones en ciencias sociales. No obstante, es una metodología cualitativa de la revisión de literatura para las ciencias de la salud y p…

GNC Artículos Scopus o WoS · 2025 OA

Influence Of Audiovisual Stimuli On Emotions And Sustainable Consumption Behaviors A Study Of Young People In An Emerging Economy

Alfredo Guzmán Rincón

The study explores strategies to effectively promote sustainable products to Generation Z by examining the emotional impact of audiovisual stimuli. Through a mixed-methods approach, FaceReader software captured microexpressions, while open…

GNC Artículos Scopus o WoS · 2025 OA

Identifying Key Variables of Student Dropout in Preschool, Primary, Secondary, and High School Education: An Umbrella Review Approach

Alfredo Guzmán Rincón

This umbrella review aimed to synthesize variables that explain dropout among students in preschool, primary, secondary, and high school education. The study focused on peer-reviewed articles indexed in SCOPUS, Web of Science, and ERIC, id…

GNC Artículos Scopus o WoS · 2025 OA

Publicidad y medio ambiente: la industria petrolera como estudio de caso

María Margarita Gutiérrez Gutiérrez

Introduction: Human civilization has been built upon the uncontrolled exploitation of natural resources, creating a process of collision with the natural world, making the idea of sustainable development almost a utopia. Methodology: From …

GNC Artículos Categoría D (Publindex) · 2025 OA

Explanatory variables influencing outcomes in government standardized tests at the upper secondary level: A scoping review

Alfredo Guzmán Rincón

This study aims to synthesize findings on the variables that explain the results of government standardized tests at the secondary education level in educational institutions. A scoping review methodology was applied, following the PRISMA …

GNC Artículos Scopus o WoS · 2025 OA

Effects of tourism on well-being from the perspective of key actors: a scoping review

Alfredo Guzmán Rincón

Tourism generates both positive and negative impacts, affecting the well-being of various stakeholders such as tourists, residents, workers, and governments. The effects include economic growth, infrastructure, and employment, but also env…

GNC Artículos Scopus o WoS · 2025

Effects of Public Policy and Governance on the Prevention and Mitigation of Water Degradation Caused by Small‐Scale Farmers in South America: A Scoping Review

Alfredo Guzmán Rincón

Water degradation is a critical challenge for agricultural sustainability, particularly for small-scale farmers in South America who rely on local water resources. This article presents the results of a scoping review of the academic liter…

GNC Artículos Scopus o WoS · 2025 OA

Dropout in rural higher education in virtual modality: a neural network approach

Alfredo Guzmán Rincón

Access to higher education is a cornerstone for developing nations and individuals, as it contributes to economic growth, the reduction of inequality and improvements in quality of life. To address educational disparities in rural areas, g…

GNC Artículos Scopus o WoS · 2025 OA

Digital divide as an explanatory variable for dropout in higher education

Alfredo Guzmán Rincón

The digital divide is a multidimensional phenomenon that significantly affects access, learning, and retention in higher education. This study aimed to simulate the effects of digital inequality on student dropout rates in undergraduate pr…

GNC Artículos Scopus o WoS · 2025

Constructs of the G2G approach and their impact on the implementation of the digital government policy

Alfredo Guzmán Rincón

The implementation of digital government policy is a global phenomenon and the incorporation of the government-to-government (G2G) approach has resulted in several benefits. However, there is still a lack of understanding on how the constr…

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