📚 Repositorio Minerva · Red Summa Education
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Repositorio Minerva

Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Red Summa Education. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.

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Producción editorial

Artículos, libros, capítulos, patentes y desarrollo tecnológico.

105 registros · página 2 de 6

GNC Artículos Categoría D (Publindex) · 2025 OA

Análisis de la producción científica en torno al endomarketing

Carlos Alberto Gomez Cano

This article examines the evolution of internal marketing over the past decade, highlighting its digital transformation and growing significance in talent management. For this purpose, a bibliometric and thematic analysis of the scientific…

GNC Artículos Scopus o WoS · 2025 OA

Gastronomic Culture And Social Networks: The Impact Of Digital Strategies On The Promotion Of Traditional Colombian Cuisine

Camilo Mauricio Grillo Torres

In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispute. In countries lik…

GNC Artículos Scopus o WoS · 2025 OA

Evaluación de un chatbot basado en aprendizaje supervisado impacto en la satisfacción y propuestas de mejora

Nuria Segovia García

En un contexto donde la rapidez en la resolución de dudas es esencial, las instituciones de educación superior deben reformular sus modelos de atención estudiantil. Tecnologías como los chatbots, basados en procesamiento de lenguaje natura…

GNC Artículos Scopus o WoS · 2025 OA

Effects of tourism on well-being from the perspective of key actors: a scoping review

Alfredo Guzmán Rincón

Tourism generates both positive and negative impacts, affecting the well-being of various stakeholders such as tourists, residents, workers, and governments. The effects include economic growth, infrastructure, and employment, but also env…

GNC Artículos Scopus o WoS · 2025 OA

Dropout in rural higher education in virtual modality: a neural network approach

Alfredo Guzmán Rincón

Access to higher education is a cornerstone for developing nations and individuals, as it contributes to economic growth, the reduction of inequality and improvements in quality of life. To address educational disparities in rural areas, g…

GNC Artículos Scopus o WoS · 2025 OA

Digital divide as an explanatory variable for dropout in higher education

Alfredo Guzmán Rincón

The digital divide is a multidimensional phenomenon that significantly affects access, learning, and retention in higher education. This study aimed to simulate the effects of digital inequality on student dropout rates in undergraduate pr…

GNC Artículos Scopus o WoS · 2025 OA

Cost drivers in government pathology laboratories in Bogota

Alejandro Torres Garay

Cost structuring in health services, especially in clinical pathology laboratories, presents complex challenges due to the fuzzy identification and classification of cost drivers. These difficulties result in inaccurate determination of ov…

GNC Artículos Categoría D (Publindex) · 2024 OA

Nexo agua-energía-alimentos: rentabilidad y riesgo en portafolio de inversión escenario postpandemia

Alfredo Guzmán Rincón

El objetivo principal de este estudio es evaluar la rentabilidad y los riesgos asociados al portafolio del nexo agua, energía y alimentos (AEA) en el escenario pospandemia. Para ello, se empleó una metodología cuantitativa y transversal, b…

GNC Artículos Scopus o WoS · 2024 OA

Modelo de Monte Carlo para la predicción de la deserción: herramienta para la retroalimentación de las políticas públicas en la educación superior

Alfredo Guzmán Rincón

La deserción en la educación superior es un problema global en aumento que afecta los beneficios individuales y sociales asociados a un mayor nivel educativo. A pesar de las investigaciones existentes sobre los factores que contribuyen a l…

GNC Artículos Scopus o WoS · 2024 OA

Modeling of Production Chains in the Food Industry from the Perspective of System Dynamics for Decision Making

Alfredo Guzmán Rincón

La producción de alimentos es un pilar para el desarrollo social y económico de las naciones. Así, se reconoce que las cadenas productivas de alimentos se enfrentan a importantes desafíos debido a la demanda creciente y factores externos q…

GNC Artículos Scopus o WoS · 2024 OA

Keys to managing university reputation from the students’ perspective

Alfredo Guzmán Rincón

University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often communicated through inte…

GNC Artículos Scopus o WoS · 2024 OA

Influence of reputation, innovation, and knowledge on the performance of MSMEs in the orange economy sector

Alfredo Guzmán Rincón

Studies on entrepreneurship and its impact on economic, political, and social development have increased considerably over the last decade. One of the challenges faced by various countries is the development of companies within the orange …

GNC Artículos Scopus o WoS · 2024 OA

Análisis de estrategias innovadoras para retención estudiantil con inteligencia artificial: una perspectiva multidisciplinaria

Esther Martín-Caro Alamo

Introduction:Higher education is transforming with the adoption of virtual modalities and the integration of technologies such as artificial intelligence (AI), machine learning (ML), neural networks (NN), and big data (BD). Thes…

GNC Artículos Scopus o WoS · 2024 OA

Optimizing Student Support: A Review of the Use of AI Chatbots in Higher Education

Nuria Segovia García

Introduction: In the era of globalization, service quality is fundamental, especially in the educational sector where student-focused attention is key to their satisfaction and engagement with the institution. Universities are implementing…

GNC Artículos Scopus o WoS · 2024 OA

El profesional de la pedagogía como docente en entornos de educación no formal

Nuria Segovia García

This study analyses the role of educators in the field of non-formal education, focusing on the importance of their skills and expertise for continuous professional development. A quantitative approach was adopted, with a questionnaire dis…

GNC Artículos Scopus o WoS · 2024 OA

Chatbot de IA para prevenir el abandono de la educación superior: una revisión de la literatura

Nuria Segovia García

Advances in artificial intelligence (AI) systems are giving rise to new educational tools, such as chatbots, which can be very useful in preventing dropout from higher education. These systems offer personalized and close support to studen…

GNC Artículos Categoría D (Publindex) · 2024 OA

Análisis multidimensional de plataformas educativas: Canvas vs. Moodle en la educación superior

Nuria Segovia García

The Learning Management System (LMS) market has grown significantly, offering diverse options for delivering educational programs. Choosing the right LMS requires a comprehensive analysis covering multiple dimensions. This s…

GNC Artículos Scopus o WoS · 2024 OA

Abandono en la educación superior virtual colombiana: factores de riesgo para grupos vulnerables

Nuria Segovia García

The rapid expansion of higher education in countries such as Colombia is allowing access to university a wide range of heterogeneous studentss who increasingly see education as a key for improving. However, High dropout rates are …

GNC Artículos Scopus o WoS · 2024 OA

Models of brand equity. A systematic and critical review

María Margarita Gutiérrez Gutiérrez

Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionality, and valuation bas…

GNC Artículos Scopus o WoS · 2024 OA

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

María Margarita Gutiérrez Gutiérrez

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to consumers. The prese…

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