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Artículos, libros, capítulos, patentes y desarrollo tecnológico.
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Cost structuring in health services, especially in clinical pathology laboratories, presents complex challenges due to the fuzzy identification and classification of cost drivers. These difficulties result in inaccurate determination of ov…
Introduction:Higher education is transforming with the adoption of virtual modalities and the integration of technologies such as artificial intelligence (AI), machine learning (ML), neural networks (NN), and big data (BD). Thes…
Introduction: In the era of globalization, service quality is fundamental, especially in the educational sector where student-focused attention is key to their satisfaction and engagement with the institution. Universities are implementing…
This study analyses the role of educators in the field of non-formal education, focusing on the importance of their skills and expertise for continuous professional development. A quantitative approach was adopted, with a questionnaire dis…
Advances in artificial intelligence (AI) systems are giving rise to new educational tools, such as chatbots, which can be very useful in preventing dropout from higher education. These systems offer personalized and close support to studen…
The Learning Management System (LMS) market has grown significantly, offering diverse options for delivering educational programs. Choosing the right LMS requires a comprehensive analysis covering multiple dimensions. This s…
The rapid expansion of higher education in countries such as Colombia is allowing access to university a wide range of heterogeneous studentss who increasingly see education as a key for improving. However, High dropout rates are …
Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionality, and valuation bas…
Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to consumers. The prese…
Introduction:In the current digital age, artificial intelligence (AI) is crucial for advancing sustainable supply chains by addressing inefficiencies and reducing carbon emissions from growing energy demand. Methodol…
In the context of the prolonged internal armed conflict in Colombia, victims face unique challenges when trying to start their own businesses. In addition to the usual barriers such as obtaining financin…
Governments promote postgraduate education to maximize benefits such as the acquisition of knowledge and skills that enhance employability, job stability, and professional salaries, resulting in a better quality of life. Postgradua…
Feminist foreign policy is analyzed in the speeches published on two international conflicts in some government accounts of Colombia, Spain, Argentina, and El Salvador. To do so, a statistical analysis of the discourse and categorization o…
Introduction: The 4.0 revolution and the growing use of technologies such as artificial intelligence are transforming employment models and labor relations, generating greater demands and workloads that impact concentra…
Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and services. However, S…
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced signi…
The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associations have faced signi…
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…
This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outlined by Maslow and Ma…
En Colombia, los docentes-investigadores han integrado tecnologías de la información y la comunicación (TIC) y herramientas de inteligencia artificial (IA) como ChatGPT y ChatPDF, que han transformado la forma en que se imparte la educació…