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This article examines the evolution of internal marketing over the past decade, highlighting its digital transformation and growing significance in talent management. For this purpose, a bibliometric and thematic analysis of the scientific…
In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispute. In countries lik…
En un contexto donde la rapidez en la resolución de dudas es esencial, las instituciones de educación superior deben reformular sus modelos de atención estudiantil. Tecnologías como los chatbots, basados en procesamiento de lenguaje natura…
Tourism generates both positive and negative impacts, affecting the well-being of various stakeholders such as tourists, residents, workers, and governments. The effects include economic growth, infrastructure, and employment, but also env…
Access to higher education is a cornerstone for developing nations and individuals, as it contributes to economic growth, the reduction of inequality and improvements in quality of life. To address educational disparities in rural areas, g…
The digital divide is a multidimensional phenomenon that significantly affects access, learning, and retention in higher education. This study aimed to simulate the effects of digital inequality on student dropout rates in undergraduate pr…
Cost structuring in health services, especially in clinical pathology laboratories, presents complex challenges due to the fuzzy identification and classification of cost drivers. These difficulties result in inaccurate determination of ov…
El objetivo principal de este estudio es evaluar la rentabilidad y los riesgos asociados al portafolio del nexo agua, energía y alimentos (AEA) en el escenario pospandemia. Para ello, se empleó una metodología cuantitativa y transversal, b…
La deserción en la educación superior es un problema global en aumento que afecta los beneficios individuales y sociales asociados a un mayor nivel educativo. A pesar de las investigaciones existentes sobre los factores que contribuyen a l…
La producción de alimentos es un pilar para el desarrollo social y económico de las naciones. Así, se reconoce que las cadenas productivas de alimentos se enfrentan a importantes desafíos debido a la demanda creciente y factores externos q…
University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often communicated through inte…
Studies on entrepreneurship and its impact on economic, political, and social development have increased considerably over the last decade. One of the challenges faced by various countries is the development of companies within the orange …
Introduction:Higher education is transforming with the adoption of virtual modalities and the integration of technologies such as artificial intelligence (AI), machine learning (ML), neural networks (NN), and big data (BD). Thes…
Introduction: In the era of globalization, service quality is fundamental, especially in the educational sector where student-focused attention is key to their satisfaction and engagement with the institution. Universities are implementing…
This study analyses the role of educators in the field of non-formal education, focusing on the importance of their skills and expertise for continuous professional development. A quantitative approach was adopted, with a questionnaire dis…
Advances in artificial intelligence (AI) systems are giving rise to new educational tools, such as chatbots, which can be very useful in preventing dropout from higher education. These systems offer personalized and close support to studen…
The Learning Management System (LMS) market has grown significantly, offering diverse options for delivering educational programs. Choosing the right LMS requires a comprehensive analysis covering multiple dimensions. This s…
The rapid expansion of higher education in countries such as Colombia is allowing access to university a wide range of heterogeneous studentss who increasingly see education as a key for improving. However, High dropout rates are …
Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionality, and valuation bas…
Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to consumers. The prese…