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Reputation, Identity, and Symbolic Defence The Role of the Consumer in Digital Brand Crises – The Frisby Case

In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…

Determinant variables in the responsible consumption of artificial intelligence (AI) from the perspective of non-specialized users in Colombia

Purpose: This study analyses the determinant variables influencing responsible AI consumption from the perspective of non-specialised users in Colombia. Given the increasing adoption of AI across various sectors, understanding how sustaina…

Scenario analysis for the sustainability of entrepreneurship ecosystems from the dynamic performance management approach: the case of SMEs in Peru

Purpose: This study aims to analyze scenarios that could reconfigure the entrepreneurship ecosystem (EE) of small and medium-sized enterprises (SMEs) in Peru through the application of the dynamic performance management (DPM) approach. Thi…

Organisational characteristics and student dropout dynamics in technical and vocational higher education: a Forrester-based simulation study

Introduction: Student dropout in technical and vocational higher education (TVHE) is commonly explained through individual or socioeconomic variables, relegating the structural role of organisational characteristics to the background. This…

Analysis of repurchase intention in online channels among the Centennial generation: The impact of satisfaction, website reputation, and word of mouth (WOM)

Satisfaction, website reputation, and word of mouth (WOM) are widely recognised as key drivers of consumer behaviour in digital commerce; however, their combined effects on repurchase intention remain underexplored, particularly among youn…

Narratives of Latin American Immigrant Media in Spain

Spain is a leading destination for migrants within the European Union, particularly from Latin America due to shared language and cultural proximity. The growth of the Latin American population has fostered the rise of ethnic media, coexis…

Thirty Years of Behavioral Finance Research: A Bibliometric Perspective on Financial Markets

The importance of behavioral finance lies in its ability to explain and predict financial behaviors that do not align with traditional models of rational economics. This impacts financial markets by offering a perspective that challenges c…

From Barcelona to Comillas Gaudí’s Legacy in the Cantabria Brand

Gaudí’s 2026 Centenary offers an opportunity to reconsider the territorial reach of his legacy. Although public, academic and cultural narratives construct a Barcelona-centred canon that often eclipses his works outside Catalonia, this stu…

Reputation, Identity, and Symbolic Defence The Role of the Consumer in Digital Brand Crises – The Frisby Case

In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…

The Sustainable Development Goals: A Strategic Vision From The Prevention Of Occupational Risks In Colombia

Empowerment Of Rural Women In Colombian Agriculture: Methodological Challenges And Lessons Towards Gender Equity

Online Repurchase Intention Among Colombian University Students: A TPB-Based Model Using Structural Equation Modeling

E-commerce has rapidly evolved into a dominant force in Latin American markets, reshaping how young consumers engage with digital platforms. Despite this growth, empirical models explaining repurchase intention remain limited and theoretic…

Mapping Review On The Study Of Brand Loyalty In The Sports Industry

Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft experiences that reson…

Influence Of Audiovisual Stimuli On Emotions And Sustainable Consumption Behaviors A Study Of Young People In An Emerging Economy

The study explores strategies to effectively promote sustainable products to Generation Z by examining the emotional impact of audiovisual stimuli. Through a mixed-methods approach, FaceReader software captured microexpressions, while open…

Benefits Of Using Social Network X In The Effectiveness Of The Food Bank Of The Foundations Affiliated With The Bogotá Food Bank

Capitulo de libro resultado de investigación titulado "Benefits Of Using Social Network X In The Effectiveness Of The Food Bank Of The Foundations Affiliated With The Bogotá Food Bank" recoge los resultados de un proceso investigativo rigu…

Models And Methodologies For Entrepreneurship Education In Higher Education Institutions

Identifying Key Variables of Student Dropout in Preschool, Primary, Secondary, and High School Education: An Umbrella Review Approach

This umbrella review aimed to synthesize variables that explain dropout among students in preschool, primary, secondary, and high school education. The study focused on peer-reviewed articles indexed in SCOPUS, Web of Science, and ERIC, id…

Social identity and brand community identification; Influence on eWOM intention in a sports brand

In this article, the relationship between Brand Community Identification (BCI) and positive electronic Word of Mouth (eWOM) is analyzed, considering Social Identity (SI) as an explanatory variable. The sports brand CrossFit is used as a ca…

Verbal segments and multiple-pair training in relational responding under a transposition paradigm in children

Several studies have shown that the use of conventional or unconventional verbal segments (VS) can facilitate the presentation of transposition responses, even in distance tests. In those studies: A) the effect of limiting the use of VS du…

Explanatory variables influencing outcomes in government standardized tests at the upper secondary level: A scoping review

This study aims to synthesize findings on the variables that explain the results of government standardized tests at the secondary education level in educational institutions. A scoping review methodology was applied, following the PRISMA …