📚 Repositorio Minerva · Red Summa Education
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Repositorio Minerva

Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Red Summa Education. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.

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Producción editorial

Artículos, libros, capítulos, patentes y desarrollo tecnológico.

38 registros · página 1 de 2

GNC Artículos Scopus o WoS · 2026 OA

Narratives of Latin American Immigrant Media in Spain

Alfredo Guzmán Rincón

Spain is a leading destination for migrants within the European Union, particularly from Latin America due to shared language and cultural proximity. The growth of the Latin American population has fostered the rise of ethnic media, coexis…

GNC Artículos Scopus o WoS · 2026 OA

From Barcelona to Comillas Gaudí’s Legacy in the Cantabria Brand

Alfredo Guzmán Rincón

Gaudí’s 2026 Centenary offers an opportunity to reconsider the territorial reach of his legacy. Although public, academic and cultural narratives construct a Barcelona-centred canon that often eclipses his works outside Catalonia, this stu…

GNC Artículos Scopus o WoS · 2026 OA

Reputation, Identity, and Symbolic Defence The Role of the Consumer in Digital Brand Crises – The Frisby Case

Esther Martín-Caro Alamo

In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…

GNC Artículos Scopus o WoS · 2025 OA

Online Repurchase Intention Among Colombian University Students: A TPB-Based Model Using Structural Equation Modeling

Alfredo Guzmán Rincón

E-commerce has rapidly evolved into a dominant force in Latin American markets, reshaping how young consumers engage with digital platforms. Despite this growth, empirical models explaining repurchase intention remain limited and theoretic…

GNC Artículos Scopus o WoS · 2025 OA

Mapping Review On The Study Of Brand Loyalty In The Sports Industry

Alfredo Guzmán Rincón

Brand loyalty is not merely a buzzword in the sports industry; it is a crucial factor for the sustainability of sports organizations. Sports managers do not just create brands that stand out in the market; they craft experiences that reson…

GNC Artículos Scopus o WoS · 2025 OA

Influence Of Audiovisual Stimuli On Emotions And Sustainable Consumption Behaviors A Study Of Young People In An Emerging Economy

Alfredo Guzmán Rincón

The study explores strategies to effectively promote sustainable products to Generation Z by examining the emotional impact of audiovisual stimuli. Through a mixed-methods approach, FaceReader software captured microexpressions, while open…

GNC Artículos Scopus o WoS · 2025 OA

Identifying Key Variables of Student Dropout in Preschool, Primary, Secondary, and High School Education: An Umbrella Review Approach

Alfredo Guzmán Rincón

This umbrella review aimed to synthesize variables that explain dropout among students in preschool, primary, secondary, and high school education. The study focused on peer-reviewed articles indexed in SCOPUS, Web of Science, and ERIC, id…

GNC Artículos Scopus o WoS · 2025 OA

Social identity and brand community identification; Influence on eWOM intention in a sports brand

Suelen Emilia Castiblanco Moreno

In this article, the relationship between Brand Community Identification (BCI) and positive electronic Word of Mouth (eWOM) is analyzed, considering Social Identity (SI) as an explanatory variable. The sports brand CrossFit is used as a ca…

GNC Artículos Scopus o WoS · 2025 OA

Verbal segments and multiple-pair training in relational responding under a transposition paradigm in children

Iván Felipe Medina Arboleda

Several studies have shown that the use of conventional or unconventional verbal segments (VS) can facilitate the presentation of transposition responses, even in distance tests. In those studies: A) the effect of limiting the use of VS du…

GNC Artículos Categoría D (Publindex) · 2025 OA

Explanatory variables influencing outcomes in government standardized tests at the upper secondary level: A scoping review

Alfredo Guzmán Rincón

This study aims to synthesize findings on the variables that explain the results of government standardized tests at the secondary education level in educational institutions. A scoping review methodology was applied, following the PRISMA …

GNC Artículos Scopus o WoS · 2025 OA

Gastronomic Culture And Social Networks: The Impact Of Digital Strategies On The Promotion Of Traditional Colombian Cuisine

Camilo Mauricio Grillo Torres

In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispute. In countries lik…

GNC Artículos Scopus o WoS · 2025 OA

Effects of tourism on well-being from the perspective of key actors: a scoping review

Alfredo Guzmán Rincón

Tourism generates both positive and negative impacts, affecting the well-being of various stakeholders such as tourists, residents, workers, and governments. The effects include economic growth, infrastructure, and employment, but also env…

GNC Artículos Scopus o WoS · 2025

Effects of Public Policy and Governance on the Prevention and Mitigation of Water Degradation Caused by Small‐Scale Farmers in South America: A Scoping Review

Alfredo Guzmán Rincón

Water degradation is a critical challenge for agricultural sustainability, particularly for small-scale farmers in South America who rely on local water resources. This article presents the results of a scoping review of the academic liter…

GNC Artículos Scopus o WoS · 2025 OA

Digital divide as an explanatory variable for dropout in higher education

Alfredo Guzmán Rincón

The digital divide is a multidimensional phenomenon that significantly affects access, learning, and retention in higher education. This study aimed to simulate the effects of digital inequality on student dropout rates in undergraduate pr…

GNC Artículos Scopus o WoS · 2025

Constructs of the G2G approach and their impact on the implementation of the digital government policy

Alfredo Guzmán Rincón

The implementation of digital government policy is a global phenomenon and the incorporation of the government-to-government (G2G) approach has resulted in several benefits. However, there is still a lack of understanding on how the constr…

GNC Artículos Scopus o WoS · 2024 OA

Modeling of Production Chains in the Food Industry from the Perspective of System Dynamics for Decision Making

Alfredo Guzmán Rincón

La producción de alimentos es un pilar para el desarrollo social y económico de las naciones. Así, se reconoce que las cadenas productivas de alimentos se enfrentan a importantes desafíos debido a la demanda creciente y factores externos q…

GNC Artículos Scopus o WoS · 2024 OA

Keys to managing university reputation from the students’ perspective

Alfredo Guzmán Rincón

University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often communicated through inte…

GNC Artículos Scopus o WoS · 2024 OA

Influence of reputation, innovation, and knowledge on the performance of MSMEs in the orange economy sector

Alfredo Guzmán Rincón

Studies on entrepreneurship and its impact on economic, political, and social development have increased considerably over the last decade. One of the challenges faced by various countries is the development of companies within the orange …

GNC Artículos Scopus o WoS · 2024 OA

Models of brand equity. A systematic and critical review

María Margarita Gutiérrez Gutiérrez

Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionality, and valuation bas…

GNC Artículos Scopus o WoS · 2024 OA

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

María Margarita Gutiérrez Gutiérrez

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to consumers. The prese…

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