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📚 Repositorio Minerva · Red Summa Education
RedCol MinCiencias · OAI-PMH · Acceso institucional
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Artículos, libros, capítulos, patentes y desarrollo tecnológico.

3 registros · página 1 de 1

GNC Artículos Scopus o WoS · 2022

Ecosystem variables associated with a proxy of cultural and social norms in entrepreneurship: women's perspectives from the Global South

Alfredo Guzmán Rincón

Purpose: This study aims to analyze how entrepreneurial ecosystem variables are associated with variations in a proxy measure of cultural and social norms, interpreted from women's perspectives in the Global South. Design/methodology/appro…

GNC Artículos Scopus o WoS · 2022 OA

La responsabilidad social y la ética como estrategias publicitarias efectivas

María Margarita Gutiérrez Gutiérrez

The objective is to analyze from ethics, morality, codes of ethics, Environmental Management Systems, Corporate Social Responsibility, self-regulation, advertising regulation and co-regulation, how these parameters can impact companies and…

GNC Artículos Scopus o WoS · 2022 OA

Predictores de la satisfacción de compra en E-Retail: Revisión estructurada de literatura

Marelby Amado Mateus

Customer satisfaction is a field widely researched in marketing for its influence on the success of companies, but it is also a challenge for e-retailers who must understand and manage the user experience, as well as the changing trends in…