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📚 Repositorio Minerva · Red Summa Education
RedCol MinCiencias · OAI-PMH · Acceso institucional
Minerva
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Memoria institucional

Apropiación social del conocimiento y divulgación pública de la ciencia.

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DPC Otros eventos científicos · 2026

Brand Community Identification as an emotional bond to promote positive eWOM intention in Higher Education

Suelen Emilia Castiblanco Moreno

Trust, loyalty, and engagement are key objectives for a brand. These elements can result from other brand attributes, such as identification, and can also catalyze other positive outcomes for brands; for instance, advocacy and positive eWO…

DPC Otros eventos científicos · 2026 OA

The 3rd International Symposium on Generative AI and Education

Carlos Alberto Gomez Cano

. The objective of this study is to analyze the impact of artificial intelligence tools on university students' academic performance, controlling for individual, educa-tional, and technological characteristics. The research adopts a quanti…