Apropiación social del conocimiento y divulgación pública de la ciencia.
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Trust, loyalty, and engagement are key objectives for a brand. These elements can result from other brand attributes, such as identification, and can also catalyze other positive outcomes for brands; for instance, advocacy and positive eWO…
. The objective of this study is to analyze the impact of artificial intelligence tools on university students' academic performance, controlling for individual, educa-tional, and technological characteristics. The research adopts a quanti…