Resultados de búsqueda

Plan de fidelización y engagement mediante estrategias de social media marketing en Salus Lab 2.0 con auditoría de cumplimiento regulatorio de contenidos nutricionales

María Margarita Gutiérrez Gutiérrez

Trabajo de Fin de Máster centrado en el diseño de una estrategia de fidelización de clientes para el estudio de entrenamiento personal Salus Lab 2.0, con Instagram como eje. Integra una auditoría de cumplimiento regulatorio del contenido n…

Plan estratégico de marketing digital para la empresa TQH Consultores S.A.S

María Margarita Gutiérrez Gutiérrez

El presente proyecto tiene como propósito diseñar una estrategia de marketing digital para la empresa TQH CONSULTORES S.A.S., dedicada a la consultoría en calidad en salud y seguridad y salud en el trabajo (SST) en Montería, Córdoba. Para …

Reputation, Identity, and Symbolic Defence the Role of the Consumer in Digital Brand Crises – The Frisby Case

Alfredo Guzmán Rincón

In digital ecosystems, brand crises have become arenas for spontaneous consumer activism beyond corporate control. This study examines the emotional and symbolic responses of Instagram users to the trademark dispute between Frisby Colombia…

Gastronomic Culture and Social Networks: The Impact of Digital Strategies on the Promotion of Traditional Colombian Cuisine

Camilo Mauricio Grillo Torres

In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispute. In countries lik…

Digital Marketing Strategies in Fast Food Chains in Colombia: An Exploratory Study on Social Media

Camilo Mauricio Grillo Torres

This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…

Análise do conteúdo digital e sua contribuição para a identidade online das companhias aéreas na Colômbia

Camilo Mauricio Grillo Torres

Today, market conditions have made airlines adapt their strategic digital marketing actions, thereby creating a better two-way communication channel that improves interconnection with users, obtaining adequate recognition and brand positio…

Una mirada a los medios sociales de los museos de rio de janeiro: un análisis exploratorio

Camilo Mauricio Grillo Torres

As a result of the constant technological evolution, the current communication strategies and plans of the museums must constantly adapt their objectives since at present they cannot only be an informative channel. Today, museum ́s social …

Análisis de los contenidos digitales y su contribución a la identidad a través de redes sociales de los restaurantes de comidas rápidas en la ciudad de Bogotá

Camilo Mauricio Grillo Torres

The use of virtual platforms, especially social networks, has changed the way of promoting and disseminating both brands and products in the world. This has generated the need for companies to efficiently manage their participation in them…

Plan de mejoramiento del proceso comercial de la marca datacobro, por medio de la implementación de formularios de generación de prospectos de clientes en facebook e instagram

Daniel Rojas Reyes