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Repositorio Minerva

Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Red Summa Education. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.

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Resultados para "Case study" · 7 coincidencias

GNC Artículos Scopus o WoS · 2025

Social identity and brand community identification; Influence on eWOM intention in a sports brand

Suelen Emilia Castiblanco Moreno

In this article, the relationship between Brand Community Identification (BCI) and positive electronic Word of Mouth (eWOM) is analyzed, considering Social Identity (SI) as an explanatory variable. The sports brand Cros…

GNC Artículos Categoría D (Publindex) · 2025

Agricultural Tourism as a Strategy for Sustainability and Development of Smart Destinations: A Case Study of the APAVI Association

Pedro Fabricio Echeverria Briones

The tourism sector, in its ongoing pursuit of more responsible and sustainable development models, has identified the smart destination framework as an optimal paradigm for integrating innovation, technology, and sustai…

GNC Artículos Scopus o WoS · 2025

Cost drivers in government pathology laboratories in Bogota

Alejandro Torres Garay

Cost structuring in health services, especially in clinical pathology laboratories, presents complex challenges due to the fuzzy identification and classification of cost drivers. These difficulties result in inaccurate…

GNC Artículos Categoría D (Publindex) · 2024

Evaluación organizacional una MIPYME del sector gastronómico: estudio de caso con herramienta de autodiagnóstico empresarial

Camilo Mauricio Grillo Torres

Organizational self-diagnosis is defined as a complete evaluation of the areas that affect the achievement of goals within an organization; a case study is applied to a SME in the gastronomic sector. The study aims to v…

GNC Artículos Categoría D (Publindex) · 2023

Organizational Study Of Škoda Experts: A Business Diagnosis Analysis Applied To An Automotive Workshop

Camilo Mauricio Grillo Torres

This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a de…

GNC Artículos Scopus o WoS · 2022

La responsabilidad social y la ética como estrategias publicitarias efectivas

María Margarita Gutiérrez Gutiérrez

The objective is to analyze from ethics, morality, codes of ethics, Environmental Management Systems, Corporate Social Responsibility, self-regulation, advertising regulation and co-regulation, how these parameters can …

GNC Artículos Categoría D (Publindex) · 2022

Family farming, administrative management and organisational development: The case of speciality coffee farmers, Cauca origin

Magda Alejandra Martinez Daza

This research focuses on reconstructing the management for change that leads the management of the family farm "Los Cedros". This objective is developed using qualitative approaches from the research methodology: case s…