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Resultados para "Strategies" · 64 coincidencias

GNC Artículos Scopus o WoS · 2025

Dropout in rural higher education in virtual modality: a neural network approach

Alfredo Guzmán Rincón

Access to higher education is a cornerstone for developing nations and individuals, as it contributes to economic growth, the reduction of inequality and improvements in quality of life. To address educational dispariti…

GNC Artículos Scopus o WoS · 2025

Digital divide as an explanatory variable for dropout in higher education

Alfredo Guzmán Rincón

The digital divide is a multidimensional phenomenon that significantly affects access, learning, and retention in higher education. This study aimed to simulate the effects of digital inequality on student dropout rates…

GNC Artículos Scopus o WoS · 2024

Satisfaction with the institution as a predictor of the intention to drop out in online higher education

Alfredo Guzmán Rincón

Enrollment in online higher education (OHE) programs has witnessed a substantial increase, owing to the benefits and added value it offers students. However, one of the main challenges in this educational modality is at…

GNC Artículos Scopus o WoS · 2024

Predictive Variables of Organisational Performance in Creative Industry Companies from the Perspective of Managers: Experiences in SMEs

Alfredo Guzmán Rincón

The creative industry has emerged as a crucial global development and economic growth driver. This study aims to identify and analyse predic- tive variables that influence the organisational performance of creative indu…

GNC Artículos Scopus o WoS · 2024

Mapeo de la literatura en la lealtad de marca en la industria deportiva

Ruby Lorena Carrillo Barbosa

Introduction: In the sports industry, brand loyalty is essential for the success and sustainability of organisations. This article reviews the complexities of its construction, highlighting the influential variables and…

GNC Artículos Scopus o WoS · 2024

Análisis de estrategias innovadoras para retención estudiantil con inteligencia artificial: una perspectiva multidisciplinaria

Esther Martín-Caro Alamo

Introduction:Higher education is transforming with the adoption of virtual modalities and the integration of technologies such as artificial intelligence (AI), machine learning (ML), neural networks (NN), and…

GNC Artículos Categoría D (Publindex) · 2024

Cadenas de suministro para especies frutales en Latinoamérica y el Caribe: una revisión de alcance

Yazmid Adriana Carrillo Barbosa

Fruit production is a growing economic activity; however, the availability of fruits has been insuf-ficient despite the increase in global production. Efficiency in supply chains plays a crucial role in addressing aspe…

GNC Artículos Scopus o WoS · 2024

Optimizing Student Support: A Review of the Use of AI Chatbots in Higher Education

Nuria Segovia García

Introduction: In the era of globalization, service quality is fundamental, especially in the educational sector where student-focused attention is key to their satisfaction and engagement with the institution. Universit…

GNC Artículos Scopus o WoS · 2024

El profesional de la pedagogía como docente en entornos de educación no formal

Nuria Segovia García

This study analyses the role of educators in the field of non-formal education, focusing on the importance of their skills and expertise for continuous professional development. A quantitative approach was adopted, with…

GNC Artículos Scopus o WoS · 2024

Abandono en la educación superior virtual colombiana: factores de riesgo para grupos vulnerables

Nuria Segovia García

The rapid expansion of higher education in countries such as Colombia is allowing access to university a wide range of heterogeneous studentss who increasingly see education as a key for improving. However, High …

GNC Artículos Scopus o WoS · 2024

Una Mirada al Emprendimiento Cultural

Martha Milena Cuellar Chavez

Introduction:This article describes how cultural entrepreneurship refers to the creation, management and valuation of artistic, indigenous, ancestral, heritage, creative expressions, framing complexi…

GNC Artículos Scopus o WoS · 2024

Strategies of The Entrepreneurial Profile of Microentrepreneurs From the Perspective of Leadership Culture, Study Range Years 2017 – 2021

Martha Milena Cuellar Chavez

Objective: under study analyzes the impact of entrepreneurship on business strategies, focusing on leadership profiles and social skills, and their measurement through organizational strategy indicators. It also seeks t…

GNC Artículos Scopus o WoS · 2024

Gestión organizacional en la retención de estudiantes en programas de posgrado: una revisión de alcance

Lira Isis Valencia Quecano

Governments promote postgraduate education to maximize benefits such as the acquisition of knowledge and skills that enhance employability, job stability, and professional salaries, resulting in a better quality o…

GNC Artículos Scopus o WoS · 2024

China's Technological Footprint in Africa: A Patent Network Analysis

Juan Vázquez Rojo

Purpose: The study aims to examine China’s rising technological influence in Africa within the context of Industry 5.0 and how it compares to traditional powers like the European Union (EU) and the United States (US). D…

GNC Artículos Scopus o WoS · 2024

Metabolic Profile of “Guineo Paso” Aracataca Magdalena Colombia

Dustin Tahisin Gómez Rodríguez

Objective: The objective of this study is to investigate the social metabolism of the production of "Guineo paso" in Aracataca, Magdalena, in order to analyze its relationship with strong sustainability and food soverei…

GNC Artículos Scopus o WoS · 2024

Optimización empresarial mediante big data para la personalización de estrategias en pymes: una revisión narrativa

Daniel Alfredo Ramírez Zarama

Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and …

GNC Artículos Scopus o WoS · 2024

Resilience and Community Management of Ecotourism Associations in South American Cloud Oases

Camilo Mauricio Grillo Torres

The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associati…

GNC Artículos Scopus o WoS · 2024

Impacto de las estrategias de comunicación en redes sociales en las pizzerías de Colombia: un estudio exploratorio

Camilo Mauricio Grillo Torres

The coastal fog oases, known as Lomas, are distinct ecosystems that play a vital role in supporting community-based ecotourism initiatives, providing both economic and social benefits. However, these community associati…

GNC Artículos Scopus o WoS · 2024

Digital Marketing Strategies In Fast Food Chains In Colombia: An Exploratory Study On Social Media

Camilo Mauricio Grillo Torres

This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The fin…

GNC Artículos Scopus o WoS · 2024

Consumer Behaviour in Supermarkets and Food Markets: A Mixed Study in Peru

Camilo Mauricio Grillo Torres

This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outli…

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