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Resultados para "Experience" · 39 coincidencias

GNC Artículos Scopus o WoS · 2024

Keys to managing university reputation from the students’ perspective

Alfredo Guzmán Rincón

University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often commu…

GNC Artículos Scopus o WoS · 2024

Análisis de estrategias innovadoras para retención estudiantil con inteligencia artificial: una perspectiva multidisciplinaria

Esther Martín-Caro Alamo

Introduction:Higher education is transforming with the adoption of virtual modalities and the integration of technologies such as artificial intelligence (AI), machine learning (ML), neural networks (NN), and…

GNC Artículos Scopus o WoS · 2024

Optimizing Student Support: A Review of the Use of AI Chatbots in Higher Education

Nuria Segovia García

Introduction: In the era of globalization, service quality is fundamental, especially in the educational sector where student-focused attention is key to their satisfaction and engagement with the institution. Universit…

GNC Artículos Scopus o WoS · 2024

Chatbot de IA para prevenir el abandono de la educación superior: una revisión de la literatura

Nuria Segovia García

Advances in artificial intelligence (AI) systems are giving rise to new educational tools, such as chatbots, which can be very useful in preventing dropout from higher education. These systems offer personalized and clo…

GNC Artículos Scopus o WoS · 2024

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

María Margarita Gutiérrez Gutiérrez

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to …

GNC Artículos Scopus o WoS · 2024

Emprendimiento y Discursos de Odio: Desafíos para las Víctimas del Conflicto Armado Interno en Colombia

Luis Carlos Cardenas Ortíz

In the context of the prolonged internal armed conflict in Colombia, victims face unique challenges when trying to start their own businesses. In addition to the usual barriers such as o…

GNC Artículos Scopus o WoS · 2024

Agricultural and livestock productivity inColombian ́s “protective forest reserves”

Andrea Tatyhana Guerrero Robayo

Introduction:The central theme of this research is the application of environmentalprotection standards that go against the work and qualityof the farmers live. Methodology:Therefore, through a documentary review, espec…

GNC Artículos Scopus o WoS · 2023

Student experience scale: Factor analysis in higher education institutions

Alfredo Guzmán Rincón

Introduction: In the context of higher education, the student experience (SX) has an important impact on student satisfaction and the perceived value of the training service received. For these reasons, higher education…

GNC Artículos Scopus o WoS · 2023

Relationship between perceived value, student experience, and university reputation: structural equation modeling

Alfredo Guzmán Rincón

Research regarding university management from the field of marketing has been increasing, as well as the differential strategies designed by universities to attract and retain both students and teachers. One of them is …

GNC Artículos Scopus o WoS · 2023

Percepción y uso de los chatbots entre estudiantes de posgrado online: un estudio exploratorio

Nuria Segovia García

Artificial intelligence is evolving rapidly and has given rise to tools such as ChatGPT, which has an impressive ability to create coherent content similar to that generated by humans. Although it still has certain shor…

GNC Artículos Scopus o WoS · 2023

Evaluation of psychometric properties of perceived value applied to universities

Alfredo Guzmán Rincón

Over the past 20 years, the construct of perceived value has been the subject of much research, most of it applied to the service sector. The intangible nature of this sector requires an in-depth analysis of customer pe…

GNC Artículos Categoría D (Publindex) · 2022

Agricultura familiar, gestión administrativa y desarrollo organizacional: Caso, caficultores de cafés especiales, origen Cauca

Magda Alejandra Martinez Daza

This research focuses on reconstructing the management for change that leads the management of the family farm "Los Cedros". This objective is developed using qualitative approaches from the research methodology: case s…

GNC Artículos Categoría D (Publindex) · 2022

Propuesta de mejora en el diseño de interfaz y experiencia de usuario (UX) en Moodle: valoración del alumnado

Nuria Segovia García

The difficulties experienced by students in the use of Learning Management Systems (LMS) can generate, among others, problems of adaptation to the virtual methodology. The work presented is based on the analysis of the …

GNC Artículos Scopus o WoS · 2022

Educación superior virtual en Colombia: factores asociados al abandono

Nuria Segovia García

Colombia has experienced a strong demand from students from a wide variety of geographical locations and socioeconomic backgrounds who want access to higher education. To ensure the reception of all students, strategies…

GNC Artículos Scopus o WoS · 2022

Predictores de la satisfacción de compra en E-Retail: Revisión estructurada de literatura

Marelby Amado Mateus

Customer satisfaction is a field widely researched in marketing for its influence on the success of companies, but it is also a challenge for e-retailers who must understand and manage the user experience, as well as th…

GNC Artículos Scopus o WoS · 2022

Semilleros de investigación en modalidad virtual. estrategia pedagógica

Magda Alejandra Martinez Daza

The aim was to systematize the pedagogical strategy of training and evaluation of research, oriented to undergraduate students linked to a virtual seedbed, which leads to academic-scientific communication and disseminat…

GNC Artículos Categoría D (Publindex) · 2022

Family farming, administrative management and organisational development: The case of speciality coffee farmers, Cauca origin

Magda Alejandra Martinez Daza

This research focuses on reconstructing the management for change that leads the management of the family farm "Los Cedros". This objective is developed using qualitative approaches from the research methodology: case s…

DPC Eventos científicos financiados CUA · 2021

VII Congresso internacional do Grupo UNIS | VI Congreso internacional de la red ACINNET | II International Conference U.Experience | IX Semana da EAD Grupo UNIS

Hector Vicente Coy Beltran

Participación del docente investigador Hector Vicente Coy Beltran en el evento "VII Congresso internacional do Grupo UNIS | VI Congreso internacional de la red ACINNET | II International Conference U.Experience | IX Sem…

GNC Capítulos de libros resultados de investigación · 2020

Una mirada a los medios sociales de los museos de rio de janeiro: un análisis exploratorio

Camilo Mauricio Grillo Torres

As a result of the constant technological evolution, the current communication strategies and plans of the museums must constantly adapt their objectives since at present they cannot only be an informative channel. Toda…

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