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Resultados para "Marketing" · 28 coincidencias
Introduction: In the sports industry, brand loyalty is essential for the success and sustainability of organisations. This article reviews the complexities of its construction, highlighting the influential variables and…
La innovación consistió en el diseño, documentación e implementación de un proceso integral para fortalecer la presencia digital, la autonomía web, la accesibilidad, el rendimiento, el posicionamiento SEO y el marketing…
El artículo tuvo como objetivo general analizar el rol del mercadeo en el cambio o transición del consumo convencional al consciente desde la economía solidaria. La metodología utilizada fue de corte cualitativo basado …
En Colombia, las micro, pequeñas y medianas empresas representan cerca de 80% del total de empresas, desempeñando un papel fundamental en la generación de empleo y teniendo un impacto significativo en la economía y soci…
Objective: This study explores how financial and marketing strategies empower entrepreneurs to achieve sustainable business success in challenging contexts. Theoretical Framework: The research builds upon theories of st…
Introduction: Digital narratives have become a crucial tool for e-commerce in the last decade, influencing consumer perceptions and decisions by creating deep emotional bonds and conveying the brand's value proposition …
This article examines the evolution of internal marketing over the past decade, highlighting its digital transformation and growing significance in talent management. For this purpose, a bibliometric and thematic analys…
Introduction: The central theme of this research is the need to strengthen and competitively project the agricultural sector in Colombia. Methodology: Therefore, through the comparative method, the national development …
Organizational self-diagnosis is defined as a complete evaluation of the areas that affect the achievement of goals within an organization; a case study is applied to a SME in the gastronomic sector. The study aims to v…
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The fin…
This research aimed to describe the characteristics of the factors that influence consumer behavior in food markets and supermarkets. The study was based on the theories of consumer behavior through the approaches outli…
This paper maps the multifaceted aspects of well-being within the tourism system, adopting a systemic approach. Traditional studies on tourism often focus on economic and marketing aspects or negative externalities, neg…
Brand loyalty is one of the main objectives of marketing, due to its impact on the sustainability of organisations; however, the explanation of how this type of loyalty is built in the sports industry is complex, due to…
Research regarding university management from the field of marketing has been increasing, as well as the differential strategies designed by universities to attract and retain both students and teachers. One of them is …
This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a de…
This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a de…
The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this realit…
The objective is to analyze from ethics, morality, codes of ethics, Environmental Management Systems, Corporate Social Responsibility, self-regulation, advertising regulation and co-regulation, how these parameters can …
Customer satisfaction is a field widely researched in marketing for its influence on the success of companies, but it is also a challenge for e-retailers who must understand and manage the user experience, as well as th…
The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this realit…