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With the birth of the People's Republic of China and its progressive insertion into commercial and financial globalization since the 1980s, the Asian country has become the world's most important economic power alongside the United States.…
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The article presents the results obtained in the elaboration of the design of strategic scenarios in ecological marketing, in areas of influence of the UCC, from the point of view of the prospective and the analysis of social networks, sin…
Today, market conditions have made airlines adapt their strategic digital marketing actions, thereby creating a better two-way communication channel that improves interconnection with users, obtaining adequate recognition and brand positio…
This research focuses on reconstructing the management for change that leads the management of the family farm "Los Cedros". This objective is developed using qualitative approaches from the research methodology: case study, supported by t…
Introduction: Social risk is mentioned indefinitely in article 26 of the Political Constitution of Colombia, within the framework of the requirement of qualifications of suitability for occupations, arts and crafts. Objective: To define th…
Aim: This study characterized t the profile of the entrepreneur in the individuals participating in the entrepreneur financing program Fondo Emprender, coordinated by the Servicio Nacional de Aprendizaje (SENA) between 2014 and 2018, in or…
This research tries to know the levels of critical thinking of Barranqui- lla high school students, taking into account their abilities, the ways of approaching to strengthen this ability suggested by the institution in official documents …
The relation between cognitive style and decision strategies in contexts of economic choice have not been explored in experimental contexts. In this study, the relationship between cognitive style and decision strategies, based on alternat…
El uso excesivo de los recursos naturales ha conducido a un cambio de paradigma en lo que se refiere al consumo —de una visión tradicional a un consumo sostenible— ligado al desarrollo de la sociedad en tres dimensiones: calidad de vida, c…
Risk management as a strategic activity of organizations is increasingly common. This is due to a series of advantages that entrepreneurs recognize in it, which allows guaranteeing, to a greater or lesser extent, the success of projects or…
La gamificación, como estrategia didáctica en el contexto de la Educación Superior, ha permitido una actualización de los recursos que intervienen en la relación enseñanza-aprendizaje, al permitir la interacción entre el estudiante y diver…
The objective of the investigation was to find out the reasons that the Colombian government has for not ratifying the Kyoto Convention in its initial part, which seeks to harmonize custom regulations on international business. In the same…
Purpose: This study attempts to explore consumer’s attitudes towards sustainability and in particular, in fashion industry. It aims to explore which priority industries are for consumers in sustainability and how fashion industry is positi…
The gamification is increasing mostly in the main higher education institutions because teachers can use it to improve their teaching and learning skills and, over all, to optimize the learning scenarios. In this aspect, the main objective…