Implementation of Digital Networks in Information Management in the Hotel Sector of La Candelaria, Bogotá, Colombia: A Hierarchical Analysis

Camilo Mauricio Grillo Torres; Rosa Azalea Canales; William Eduardo Mosquera

doi:10.2991/978-94-6239-803-0_6

GNC Capítulos de libros resultados de investigación · Capítulos de libro 2026 Acceso abierto

Implementation of Digital Networks in Information Management in the Hotel Sector of La Candelaria, Bogotá, Colombia: A Hierarchical Analysis

Autores

Camilo Mauricio Grillo Torres CUA correspondencia ORCID
Rosa Azalea Canales
William Eduardo Mosquera

Resumen

This study examines the implementation of digital networks in lodging establishments in the 'La Candelaria' area of Bogotá, Colombia, through a descriptive multicriteria approach using the Analytic Hierarchy Process (AHP), integrating dimensions of digital marketing, technology management, information management, business performance, and territorial sustainability. A sample of 56 lodging establishments was assessed through structured observation, selected on the basis of verifiable digital visibility, alongside a panel of expert judges who prioritized the evaluation criteria. The results revealed a presence on platforms such as Facebook, Google Business, Booking, Instagram, and TripAdvisor, with notable shortcomings in the use of metrics, digital analytics, and the technological integration of organizational processes. The AHP analysis identified digital marketing and information management as the highest-priority criteria for advancing from an operational digital presence toward strategic management supported by data analytics. These results should be interpreted with caution given the discretionary nature of the sample; nonetheless, they offer a foundational roadmap for the digital growth of the lodging sector in ancestral tourism territories.

Palabras clave

digital networks Analytic Hierarchy Process (AHP) digital marketing information management hotel sector

Metadatos

Código institucional: PROD-2026-6704
DOI: 10.2991/978-94-6239-803-0_6 ↗
ISSN: 2667-128X
ISBN: 978-94-6239-803-0
Editorial: Atlantis Press
Idioma: Inglés
URL oficial: https://www.atlantis-press.com/proceedings/icomta-26/126028153 ↗
Licencia: CC-BY-NC Acceso abierto
Grupo(s): Sinergia digit@l (COL0151911)
Línea de investigación: Marketing Digital, Analítica y Comportamiento del Consumidor
Programa: Administración y Dirección de Empresas
Área OCDE: Ciencias Sociales · Economía y negocios
URI Minerva: https://sgi.redsummaeducation.education/minerva/item/7405

Documento disponible Modalidad de publicación: Publicación completa. Descargar PDF ↗

Citar este recurso

APA 7 BibTeX RIS

Camilo Mauricio Grillo Torres, Rosa Azalea Canales, William Eduardo Mosquera (2026). Implementation of Digital Networks in Information Management in the Hotel Sector of La Candelaria, Bogotá, Colombia: A Hierarchical Analysis. https://doi.org/10.2991/978-94-6239-803-0_6

@incollection{CamiloMauricioGrilloTorres2026,
  title   = {Implementation of Digital Networks in Information Management in the Hotel Sector of La Candelaria, Bogotá, Colombia: A Hierarchical Analysis},
  author  = {Camilo Mauricio Grillo Torres and Rosa Azalea Canales and William Eduardo Mosquera},
  year    = {2026},
  publisher = {Atlantis Press},
  issn    = {2667-128X},
  isbn    = {978-94-6239-803-0},
  doi     = {10.2991/978-94-6239-803-0_6},
  url     = {https://sgi.redsummaeducation.education/minerva/item/7405}
}

TY  - CHAP
TI  - Implementation of Digital Networks in Information Management in the Hotel Sector of La Candelaria, Bogotá, Colombia: A Hierarchical Analysis
AU  - Camilo Mauricio Grillo Torres
AU  - Rosa Azalea Canales
AU  - William Eduardo Mosquera
PY  - 2026
PB  - Atlantis Press
SN  - 2667-128X
DO  - 10.2991/978-94-6239-803-0_6
KW  - digital networks
KW  - Analytic Hierarchy Process (AHP)
KW  - digital marketing
KW  - information management
KW  - hotel sector
LA  - en
UR  - https://sgi.redsummaeducation.education/minerva/item/7405
ER  -

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