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Symbolic consumption as a non-traditional predictor of brand loyalty in the sports industry, football club segment

Brand loyalty is one of the main objectives of marketing, due to its impact on the sustainability of organisations; however, the explanation of how this type of loyalty is built in the sports industry is complex, due to…

Art workers in Colombia: Characteristics, symbolic consumption and social identity

Purpose: To explore the characteristics of Art Workers in Colombia, expressed in terms of lifestyles and consumption practices, as well as the relationship between symbolic consumption and the social identity of the gro…