📚 Repositorio Minerva · Red Summa Education
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Repositorio Minerva

Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Red Summa Education. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.

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Producción editorial

Artículos, libros, capítulos, patentes y desarrollo tecnológico.

19 registros · página 1 de 1

GNC Artículos Scopus o WoS · 2026 OA

From Barcelona to Comillas Gaudí’s Legacy in the Cantabria Brand

Alfredo Guzmán Rincón

Gaudí’s 2026 Centenary offers an opportunity to reconsider the territorial reach of his legacy. Although public, academic and cultural narratives construct a Barcelona-centred canon that often eclipses his works outside Catalonia, this stu…

GNC Artículos Scopus o WoS · 2025 OA

Publicidad y medio ambiente: la industria petrolera como estudio de caso

María Margarita Gutiérrez Gutiérrez

Introduction: Human civilization has been built upon the uncontrolled exploitation of natural resources, creating a process of collision with the natural world, making the idea of sustainable development almost a utopia. Methodology: From …

GNC Artículos Categoría D (Publindex) · 2025 OA

Explanatory variables influencing outcomes in government standardized tests at the upper secondary level: A scoping review

Alfredo Guzmán Rincón

This study aims to synthesize findings on the variables that explain the results of government standardized tests at the secondary education level in educational institutions. A scoping review methodology was applied, following the PRISMA …

GNC Artículos Scopus o WoS · 2025 OA

Effects of tourism on well-being from the perspective of key actors: a scoping review

Alfredo Guzmán Rincón

Tourism generates both positive and negative impacts, affecting the well-being of various stakeholders such as tourists, residents, workers, and governments. The effects include economic growth, infrastructure, and employment, but also env…

GNC Artículos Scopus o WoS · 2025

Effects of Public Policy and Governance on the Prevention and Mitigation of Water Degradation Caused by Small‐Scale Farmers in South America: A Scoping Review

Alfredo Guzmán Rincón

Water degradation is a critical challenge for agricultural sustainability, particularly for small-scale farmers in South America who rely on local water resources. This article presents the results of a scoping review of the academic liter…

GNC Artículos Scopus o WoS · 2025 OA

Dropout in rural higher education in virtual modality: a neural network approach

Alfredo Guzmán Rincón

Access to higher education is a cornerstone for developing nations and individuals, as it contributes to economic growth, the reduction of inequality and improvements in quality of life. To address educational disparities in rural areas, g…

GNC Artículos Scopus o WoS · 2025 OA

Digital divide as an explanatory variable for dropout in higher education

Alfredo Guzmán Rincón

The digital divide is a multidimensional phenomenon that significantly affects access, learning, and retention in higher education. This study aimed to simulate the effects of digital inequality on student dropout rates in undergraduate pr…

GNC Artículos Scopus o WoS · 2025

Constructs of the G2G approach and their impact on the implementation of the digital government policy

Alfredo Guzmán Rincón

The implementation of digital government policy is a global phenomenon and the incorporation of the government-to-government (G2G) approach has resulted in several benefits. However, there is still a lack of understanding on how the constr…

GNC Artículos Scopus o WoS · 2024 OA

Models of brand equity. A systematic and critical review

María Margarita Gutiérrez Gutiérrez

Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionality, and valuation bas…

GNC Artículos Scopus o WoS · 2024 OA

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

María Margarita Gutiérrez Gutiérrez

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to consumers. The prese…

GNC Artículos Categoría D (Publindex) · 2024 OA

Desarrollo de habilidades de escritura científica a través de actividades con apoyo de inteligencia artificial

Alfredo Guzmán Rincón

En Colombia, los docentes-investigadores han integrado tecnologías de la información y la comunicación (TIC) y herramientas de inteligencia artificial (IA) como ChatGPT y ChatPDF, que han transformado la forma en que se imparte la educació…

GNC Artículos Scopus o WoS · 2024 OA

Alternative Grit Models: Explorations Into the Psychometric Properties of Grit-S and Academic Performance

Alfredo Guzmán Rincón

Grit, entendido como la pasión por alcanzar metas de largo plazo, ha sido concebido como un constructo bidimensional (consistencia de interés y la perseverancia del esfuerzo). El constructo es popular por su fácil medición y por su relació…

GNC Artículos Categoría D (Publindex) · 2023 OA

Responsabilidad Semiótica, Pierce Como Elemento De Contraste: Caso De Estudio Ecopetrol

María Margarita Gutiérrez Gutiérrez

The research deals with the semiotic study of the last logo of the Colombian oil company, Ecopetrol S.A., addressing the Peircian concepts of the symbol and of the Immediate and Dynamic Objects, and the examination of the communications an…

GNC Artículos Scopus o WoS · 2023 OA

Dropout in postgraduate programs: a underexplored phenomenon–a scoping review

Lira Isis Valencia Quecano

Postgraduate education has become increasingly crucial for nations in recent years, contributing to scientific, technological, and social progress. However, high dropout rates may undermine the benefits of postgraduate education. This stud…

GNC Artículos Scopus o WoS · 2022 OA

La responsabilidad social y la ética como estrategias publicitarias efectivas

María Margarita Gutiérrez Gutiérrez

The objective is to analyze from ethics, morality, codes of ethics, Environmental Management Systems, Corporate Social Responsibility, self-regulation, advertising regulation and co-regulation, how these parameters can impact companies and…

GNC Artículos Scopus o WoS · 2022 OA

Predictores de la satisfacción de compra en E-Retail: Revisión estructurada de literatura

Marelby Amado Mateus

Customer satisfaction is a field widely researched in marketing for its influence on the success of companies, but it is also a challenge for e-retailers who must understand and manage the user experience, as well as the changing trends in…

GNC Artículos Scopus o WoS · 2021 OA

El Marketing, el Greenwashing y su influencia en el Brand Equity. Caso de estudio: Colombia

María Margarita Gutiérrez Gutiérrez

This article has two general objectives: analyze the visual identity, through the last logo of the Colombian Oil Company Ecopetrol S.A. and, establish the impact on the perception of the con- sumer, its acceptance and recognition of its ac…

GNC Capítulos de libros resultados de investigación · 2019

Abandono estudiantil en educación superior y su relación con la comunicación en programas de modalidad virtual: Colombia

Alfredo Guzmán Rincón

El abandono estudiantil como evento dificulta la materialización de los beneficios del nivel educativo, esta no es monocausal, sino que es resultado de la interacción de múltiples variables, entre ellas la comunicación. Así, el objetivo de…

GNC Capítulos de libros resultados de investigación · 2019

Comunicación de los museos de México en las redes sociales: Un análisis exploratorio

Alfredo Guzmán Rincón

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