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Introduction: The fruit sector in Latin America and the Caribbean (LAC) has experienced significant growth, positioning itself as a key player in international markets. This has intensified the need to optimize logistics and management wit…
Introduction: Digital narratives have become a crucial tool for e-commerce in the last decade, influencing consumer perceptions and decisions by creating deep emotional bonds and conveying the brand's value proposition and identity. Method…
Introduction: The central theme of this research is the need to strengthen and competitively project the agricultural sector in Colombia. Methodology: Therefore, through the comparative method, the national development plans of the last th…