GNC
Artículos Scopus o WoS
· 2024
OA
Optimización empresarial mediante big data para la personalización de estrategias en pymes: una revisión narrativa
Daniel Alfredo Ramírez Zarama
Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and services. However, S…