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📚 Repositorio Minerva · Red Summa Education
RedCol MinCiencias · OAI-PMH · Acceso institucional
Minerva
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Producción editorial

Artículos, libros, capítulos, patentes y desarrollo tecnológico.

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GNC Artículos Scopus o WoS · 2021 OA

Multivariate Analysis of Attitudes, Knowledge and Use of ICT in Students Involved in Virtual Research Seedbeds

Alfredo Guzmán Rincón

The incorporation of information and communication technologies (ICTs) in higher education has been carried out in a transversal manner within the curriculum, and the processes of formative research in both face-to-face and virtual program…

GNC Artículos Scopus o WoS · 2021 OA

El Marketing, el Greenwashing y su influencia en el Brand Equity. Caso de estudio: Colombia

María Margarita Gutiérrez Gutiérrez

This article has two general objectives: analyze the visual identity, through the last logo of the Colombian Oil Company Ecopetrol S.A. and, establish the impact on the perception of the con- sumer, its acceptance and recognition of its ac…